Brand as an Intangible Asset: Investing in Invisible Value
Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.
EVP, Employer Brand, and Internal Culture Should Work Together
It’s all about finding alignment.
Shift Your Culture By Normalizing On-Brand Behavior
Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.
How Brand Experience Impacts Brand Trust
Through proper brand experience management, businesses grow brand trust and loyalty.
Your POD Isn’t Your Product
Branding is hard, but differentiation is even harder. In today's competitive landscape, winning brands are those who have a compelling point of difference (POD) that is rooted in values, not functional benefits.
Your Brand’s Sweet Spot
Aligning your brand’s purpose, product, and consumer allow you to pinpoint your brand’s sweet spot, creating a greater brand impact.
Create An Employee Experience
As we know, your employer brand is much deeper than high-fives and handshakes. However, we can’t ignore the power of moments within smaller touchpoints such as employee recognition, celebration, or appreciation. How are you creating these defining moments for your team?
Brand Impact: Redefining Success When There’s No Finish Line
Defining and measuring success is no easy feat. Yet, we know defining success is crucial to leading an organization. We’re unpacking how brand impact is strengthened when you take the time to clearly define what success looks like for your company.
