Parliament | Theory of Change {infographic}
Your Theory of Change: The Visual Roadmap Your Service Business
Another gem I heard from my pal David C. Baker - was to map your “Theory of Change” as a service provider to ensure your team is on the same page. (and who doesn’t like a good visual?)
We just dropped our Theory of Change infographic, and it's sparked something bigger than we expected. Not because it's pretty (though it is), but because it finally put language to the transformation we've been creating for years.
And here's what we realized: Every service provider needs this level of clarity. Not just for your marketing (though it helps), but for your own understanding of the value you bring to the table.
Why a Visual Theory of Change Matters
Let's talk about what happens when you map out your transformation journey:
1. It Forces Clarity
You can't hide behind vague promises
Every step needs to connect logically to the next
Your unique value proposition becomes crystal clear (ours is that we first provide clarity to the founder, then we provide transformative education for the team that ultimately leads to scalability)
Suddenly, you can articulate your "secret sauce" in a way that makes sense — and is more easily communicated
2. It Shows the Whole Journey
- Your clients see beyond the immediate deliverables
- They understand the long-term impact
- They get why your process costs what it costs
- Most importantly, they see where they're heading (HUGE for stakeholder buy-in)
Our Own Clarity Moment
Creating this visual didn't just help our clients understand us better – it helped US understand ourselves better. It crystallized something we've always known but struggled to articulate:
We're not here to change how the world sees you. We're here to change how you see yourself.
The Numbers Don't Lie:
Companies with highly engaged employees outperform competitors by 147% (and that's not a typo, folks)
Consistent brand presentation can jack up revenue by 23%
Strong brands deliver 31% higher shareholder returns
It's About the Long Game, Baby
Our Theory of Change isn't just another "get results quick" scheme. It maps out the journey from:
Deep Discovery (because you can't transform what you don't understand)
Cultural Alignment (getting your team to drink the Kool-Aid, but make it authentic)
All the way to Market Leadership (because that's where the real money is)
We're Building Scalable Badassery
Here's where it gets juicy. Our approach isn't just about making you look good – it's about:
Transforming how your team sees themselves (because one enlightened founder does not a scalable company make)
Creating systems that multiply your impact
Building a culture that attracts and retains the right people (without having to bribe them with ping-pong tables)
The Service Provider Reality Check
In the world of AI, where execution is getting easier and easier to achieve, your clients don't just want your services – they want transformation. And if you can't map out how you'll get them there, you're just another vendor in a sea of mediocrity.
Your Next Power Move
Map out your own Theory of Change (and make it visual)
Get crystal clear on the transformation you provide
Stop focusing on deliverables and start focusing on impact
Remember: We're not here to change how the world sees you – we're here to change how you see yourself. Because when you get that right, everything else falls into place.
Ready to create your own Theory of Change? Let's talk about how Brand Being can help you map out your transformation game plan.
Because changing how you see yourself? That's where the real revolution begins.
P.S. Share this with another service provider who needs to level up their transformation game. We're all in this together (just some of us with better strategy than others 😉).
Artwork by Nya McClain, article by Senior Art Director, Bri Thomas
Recently Launched 🚀
As the year winds down, turns out people like us can get really busy. It’s almost like, every Q4, everyone decides there was something they wanted to get done this year — and they should do it now.
So, instead of a Design Desk, we will share some of the recently launched projects we’re proud of.
Both Humm Accounting and Percy engaged in our Brand Being Methodology, and we couldn’t be happier with their recently launched websites.
Check them out and let us know what you think, maybe after the new year. 🥴
