People still want culture and connection regardless of whether they work in the office or remotely.

Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.

It’s all about finding alignment.

Brand is King

Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.

Branding is hard, but differentiation is even harder. In today's competitive landscape, winning brands are those who have a compelling point of difference (POD) that is rooted in values, not functional benefits.

Aligning your brand’s purpose, product, and consumer allow you to pinpoint your brand’s sweet spot, creating a greater brand impact.

As we know, your employer brand is much deeper than high-fives and handshakes. However, we can’t ignore the power of moments within smaller touchpoints such as employee recognition, celebration, or appreciation. How are you creating these defining moments for your team?

Defining and measuring success is no easy feat. Yet, we know defining success is crucial to leading an organization. We’re unpacking how brand impact is strengthened when you take the time to clearly define what success looks like for your company.

5 Min Read

If you can’t put into words what makes your product special, how can you expect your customers to?

5 Min Read

This conversation isn’t new. People have been talking about building strong cultures, servant leadership, and empowering employees for decades. Yet, even with years of research and conversations, it’s not surprising that many companies have fallen short in building the cultures they want. 📉

That’s because this work is hard. We know from firsthand experience.

The challenges in building a healthy and resilient culture are proven by the simple fact of how long we’ve been pursuing this goal.

Simply put, culture building takes time, and the work never ends. With millions of employees leaving the workplace, there has never been a more important time to prioritize this work and re-recruit your people.

Our work is better for our clients because we’re in-office.

As a creative branding agency, it’s no secret that our work environment is highly creative and highly collaborative. The remote work culture is at an all time high, yet our best work happens together – in the office. We, along with experts at Harvard Business Review, are confident that being in-office vs. remote results in better work for our clients.