Parliament: Race to the Top
Seth Godin says the real AI divide isn't adoption, it's direction: either you work for AI, or AI works for you. Here's how Hoot Design Company built The Bird House around the second option.
Parliament | How to Scale Culture as You Grow: Brand Is the Infrastructure
You scale culture by turning it into language. A “vibe” lives inside the founder and doesn’t survive a 20-person game of telephone. Brand—the words, not the logo—is what makes your intuition transferable, so the right people can act on it without checking with you first.