Create An Employee Experience
Employee engagement is a key metric for success. 🔑
According to a report by Gallup, 61% of employees report feeling disengaged at work. That’s a lot of people walking around your organization "not feeling it." And by now, we all know "not feeling it" can lead to a major profit loss, customer dissatisfaction, ongoing retention issues, and more.
Keeping employees engaged isn’t easy. There are a multitude of reasons why employees lose their connection to organizations, but the top contenders include a lack of recognition by leaders, poor communication, or not feeling aligned to the company’s purpose.
At Hoot Design Company our strategy to engage employees combats each of these hurdles that organizations are facing. We do this through our Employer Brand, which is centered around designing an employee experience built to engage your team.
In our office we think about culture like it’s an iceberg. At the top, or the “tip of the iceberg,” you have the tangibles, what everyone can see and touch. This includes the office interiors, art cards, swag, a kitchen stocked with snacks, etc. Underneath the “tip of the iceberg” are the intangibles, how people feel in the organization. This feeling is created by your company’s values, assumptions, leadership, motivations, behaviors, etc.
When done well, the best Employer Brand threads your brand’s core values through both the intangibles and tangibles to create an immersive employee experience. One that is on-brand – meaning, highlights what your brand values most.
When you think about it, what’s more impactful than our own experiences? Our lives are defined by them. Think weddings, graduations, and birthdays. And in business, we create experiences to engage customers and you guessed it, employees.
Harness The Power of Moments
We combine our creativity with your company promise to deliver tangible items to celebrate your people.
See our work.With the staggering amount of employees leaving the workplace, we don’t need to tell you that there has never been a better time to invest in your Employer Brand or company culture. Let’s not miss this moment to re-recruit your team and show your employees they’re in the right place.
Step 1: Discover what you value most
Employees want to connect with their organization. Doing this the right way takes time but is crucial. We specialize in the hard work of defining who you are and what you’re doing all this work for. You can read more about our approach here.
Step 2: Infuse your values into your culture
Once your values are clearly defined, we move forward in 2 ways: we get to work on the culture intangibles while simultaneously working on tangibles.
Intangibles
Companies that are successful long-term have done the deep culture work that moves mountains. The alignment of leadership and individual behaviors with your brand’s values leads to meaningful, long-lasting change within your organization.
Tangibles
Additionally, we prioritize the "tip of the iceberg" tactics to keep your brand’s values top of mind for your people – like annual retreats and thoughtful packages. Some examples of our “tip of the iceberg” work include:
The closer aligned your intangibles and tangibles are, the more impact your culture will have on employee engagement. Without the investment in leadership and practicing values, employee gifts may feel insincere. However, when employees are able to trust the gesture is in good faith, the payoff is tenfold.
Ready to embrace your employees? Reach out today.
