Thoughts
Brand Impact: Redefining Success When There’s No Finish Line
Defining and measuring success is no easy feat. Yet, we know defining success is crucial to leading an organization. We’re unpacking how brand impact is strengthened when you take the time to clearly define what success looks like for your company.
Brand Heart: How did we get here?
Why Brand Matters Today
If You Don’t Have a Purpose, You Don’t Have a Brand
If you can’t put into words what makes your product special, how can you expect your customers to?
Working with a creative agency works.
We Don’t Need More Managers. We Need Leaders.
Purpose-Driven Brands Are The Way Of The Future
Brand Culture: Expanding Who You Are
Employer Brand: Your People Are Your Greatest Brand Asset
This conversation isn’t new. People have been talking about building strong cultures, servant leadership, and empowering employees for decades. Yet, even with years of research and conversations, it’s not surprising that many companies have fallen short in building the cultures they want. 📉
That’s because this work is hard. We know from firsthand experience.
The challenges in building a healthy and resilient culture are proven by the simple fact of how long we’ve been pursuing this goal.
Simply put, culture building takes time, and the work never ends. With millions of employees leaving the workplace, there has never been a more important time to prioritize this work and re-recruit your people.
In-Office Work Serves Our Clients
Our work is better for our clients because we’re in-office.
As a creative branding agency, it’s no secret that our work environment is highly creative and highly collaborative. The remote work culture is at an all time high, yet our best work happens together – in the office. We, along with experts at Harvard Business Review, are confident that being in-office vs. remote results in better work for our clients.
Brand Identity: Leveraging Who You Are
Design always has been and always will be a huge part of what we do. And with over a decade of experience in design, we have our own definition: Design is a human centered approach to creative problem solving.
We are driven by eliciting emotion through visual communication, but we understand design requires empathy and a true understanding of the problem and the target. The brand identity process is the perfect fusion of empathy and execution creating visual brand assets that emotionally connect with people and create action.
Brand Heart: Discovering Who You Are
Conscious branding has become a buzzword in the branding world, and we’re thrilled about it. Today, leaders and teams face more adversity than ever before (👋 hello rapid changing technology, COVID-19, the Great Resignation).
The gift of adversity is that it highlights growth areas by showing current weaknesses. And when you can look inward and be honest about where you are and where you want to be, you come to find out who you are in that process.
Infusing Brand Heart Into Our Office Space
Branded interiors are table stakes. Hoot Design Company can help take your space from blah to branded with the help of our four phase brand development process.