Paytient
How We Unburdened a Global Healthcare Brand by Managing All Their Marketing Efforts
Paytient is a new type of health benefit that helps employees and plan members access and afford care through zero-interest payments.
They partner with thoughtful employers, payers, and local health systems to turn patients into Paytients — people empowered to care for their families.
As an agency who prioritizes equity in the workplace for working parents, provides mental health support to all employees, advocates for parental leave rights, and more, we felt a deep connection to Paytient when they asked us to be an extension of their brand.
The Paytient team needed help managing and executing the brand they’ve worked hard to create, but didn’t want to manage the overhead that comes with an internal hire.
We stepped in to help manage their brand when their content manager was out on 16 weeks of parental leave. By outsourcing their marketing and content needs, they had more time to focus on the work that their team could only do.
The Power of an Agency Relationship
We took the brand standards and guidelines Paytient had already created, stepped into their brand voice, and started creating content on their behalf as if they never skipped a beat.
Our team took over the management of their:
Blog | Podcast | Newsletter | Email | Social Media | Event Management
Our ongoing relationship with Paytient has allowed us to seamlessly execute strategic, on-brand content that reaches their audience and leverages their unique point of difference, while they focus on growing their business in other ways.