The Business Brew
Developing Premium Branding for Top-Shelf Conversation
Bill Brewster is on a mission: to humanize investing through stories of individuals taking risks and building businesses. He does this through his podcast, The Business Brew.
As soon as we connected, we knew we had to work together. An agency that humanizes brands and a podcast host looking to humanize investing? Sounds like aligned values to us.
Aged to Perfection
The show was gaining popularity and as a business man always looking for his next opportunity, Bill felt it was time take his brand to the next level. Our team reimagined his assets for a mature audience, so his visuals and tone were just as elevated as his conversations.
Digital Diversity
With an online presence living only on Twitter and his podcast affiliates, he needed a homebase that listeners and interested guests could easily connect, alas: the Business Brew website. Created as a central hub for Bill’s live-time social thoughts and library of previous guests, the website serves his fans well beyond the first taste.
Building a Community
And since his platform relies heavily on a group of engaged listeners, our team curated graphics, frames, and captions to engage his audience beyond the audio of his podcasts. This way he could jumpstart his presence on additional social platforms. Bill is a natural on Twitter, but expanding to Instagram, YouTube, and Facebook means meeting his fans where they are.
A brand is ever-evolving, but putting the core components in place is key to maintaining a strong brand foundation. Now Bill and The Business Brew have just that.
