Pastease
Creating a Purpose-Driven Brand for a National Nipple Cover Company
Pastease has been making handmade nipple covers since 2003. They’ve always been about helping women feel more comfortable in their skin, but as their business has evolved over the years, it was time for the brand to change too.
Pastease started their business as a way to help topless women stay out of trouble on the lake and ventured out to be a favorite nipple sticker brand among festival goers.
While they didn’t want to shy away from their loyal fans, they knew their brand meant something more. But they needed help to tell that story.
After talking with the Pastease team and getting to the core of who they are, we realized they were on a mission to help people celebrate the everyday.
A Brand Founded on Self Celebration
We helped Pastease founders Todd and Stephanie step into who they really are:
A purpose-driven business full of passion for celebrating the everyday experience.
We defined that Pastease is so much more than fun and function. It’s an expression of womanhood to the fullest extent.
Pastease is a way to connect with your inner self-confidence. It’s a place where you can own your femininity.
It’s a community where your most authentic self can shine through playful, empowered, and honest self-expression.
With this central idea and direction for where the Pastease brand was headed, our team developed and executed:
A holistic voice and visual rebrand
Website audit and design
Content strategy
Social media content creation
Email marketing refresh
This evolution of the Pastease brand speaks to women of all life stages and ages. It’s for the festival goers, but also for the stay at home moms who are looking to spice up the carpool line.
Now that Pastease has a brand that is true to who they are and why they are in business, their marketing efforts bring even more punch–and results that matter.
Need help defining who you are to move your business forward? That’s what good branding does. And we specialize in making that happen.
