Holiball
Engaging With Customers All Year Long
To Holiball, bigger is better.
The festive company sells oversized inflatable ornaments, which are beloved by businesses and homeowners alike. Holiball’s standout products were gaining popularity, and the owners knew it needed a brand identity that could grow with its business.
Seasonless greetings
Holiball has a seasonal product, so our task was clear: to create a brand that would resonate with customers all year long. To make the new brand feel like a natural progression, we kept Holiball’s original brand DNA and updated the logo, color palette, and patterns. The refreshed brand personality is cheerful without being seasonal, which gives Holiball room to grow past Christmas.
Holiball’s brand can be seen everywhere from its bold packaging to its feature on Shark Tank.
Holiball is an example of how brand and business cannot be separated, and that an elevated brand = elevated business.
