Marigold
Developing a Delightful Brand For A Curated Gift Shop
Marigold is a curated shop of gifts and goods for delight seekers & day dreamers in the heart of Texas.
The Marigold team came to us with a fully formed business idea ready to design a brand that would bring the idea to life.
In our brand development process we created a brand concept for their store of inspired gifts and goods.
Marigold puts their heart into curating unique products for their customers to shop and memorable moments for them to experience.
We needed to deliver a brand personality that matched this stunning commitment to curation.
To create a unique brand identity for Marigold, we developed positioning that led our brand voice and visual designs. We helped their team zero in on how they wanted to speak to their audience, we defined what values they would stand by, and we hand selected brand color and font pairings to tell the magic of the Marigold brand story.
Fredericksburg, TX is a special place, and the owners of Marigold wanted to make sure that local elements rang true through the brand.
And true to its Texas roots, Marigold’s look and feel provides a nod to western design elements while embracing a bold color palette. These curated brand standards help set the Marigold team up for success for years to come as they continue to evolve and grow.
Around every corner of the shop is a little moment of delight waiting to be discovered. We had the joy of designing custom match boxes, business cards, product packaging, merchandise, and more.
