Dropbox
Creating Unique Experiences and Leveraging Internal Brand to Connect Employees
Dropbox Is on a Mission to Design a More Enlightened Way of Working
Most “productivity tools” get in your way. They constantly ping, distract, and disrupt your team’s flow, so you spend your days switching between apps and tracking down feedback. It’s busywork, not the meaningful stuff. Dropbox is here to change this.
While they help people be organized, stay focused, and get in sync with their teams, they can’t do so without a strong force of over 3,000 employees who care about making this a reality for millions of people around the world.
We believe that people are your greatest brand asset and so does Dropbox, so a partnership between our two teams couldn’t have been more aligned.
Creating Connection in a Virtual First Workplace
The Dropbox Talent Brand Team came to us looking for help building out their internal brand experiences and touchpoints to better recruit and connect with their ideal employee.
Dropbox embodies a virtual first mindset that allows their employees the freedom to work from anywhere, and what we’ve learned from remote working environments is that it’s crucial to prioritize in-person connection.
Read more about why creating employee experiences matter.
We came alongside the incredible team at Dropbox to help them tell their unique story by capturing content that authentically reflects what life inside Dropbox is like.
Take a look at some of the work we’ve done together so far:
Photography
We captured images of Dropboxers in their Seattle Studio during an off-site event–their version of in-person team bonding–to use in internal communications and recruitment efforts.
Instagram Reels
We created engaging and interactive reels that educate others about the Dropbox virtual first mindset and generate camaraderie among employees for the @lifeinsidedropbox Instagram account.
Talent Community Sub-Brand
We created a brand for the Talent Community sub-brand within Dropbox. This brand enables the Talent Brand Team to create brand consistency and nurture work for this facet of Dropbox.
We specialize in creating employer brands, and employee campaigns and experiences for teams with 500-5,000 employees. Some call this B2E, and it’s more critical than ever before. With an often virtual workforce who also craves purpose and connection, investing in reaching them requires intention and strategy. You can read more about how we’ve done this for other teams here.
