The Value of Nano-Influencers + Micro-Influencers
Your customers are your most valuable salespeople. Personal recommendations have been a vital component of marketing for centuries, and that hasn’t changed. 7 Min Read
Build Your Brand on a Single Product
In today’s market, the startups with the smallest product lines find the most success. And by small, we mean small — as in a single product. 4 Min Read
In-person culture in an online world.
People still want culture and connection regardless of whether they work in the office or remotely.
Brand as an Intangible Asset: Investing in Invisible Value
Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.
EVP, Employer Brand, and Internal Culture Should Work Together
It’s all about finding alignment.
Shift Your Culture By Normalizing On-Brand Behavior
Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.
How Brand Experience Impacts Brand Trust
Through proper brand experience management, businesses grow brand trust and loyalty.