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Hoot Design Company | A Women-led, Creative Branding Agency
Brand Being Method™
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Hoot Design Company | A Women-led, Creative Branding Agency
Brand Being Method™
Portfolio
Blog
About
Contact
Brand Being Method™
Portfolio
Blog
About
Contact
Learn From Don’t Lean On
Blog Section 1 Kristen Graham Brown 6/8/24 Blog Section 1 Kristen Graham Brown 6/8/24

Learn From Don’t Lean On

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The Power of First Impressions: Bringing Your Brand to Life on Day One
Blog Section 1 Kristen Graham Brown 5/21/24 Blog Section 1 Kristen Graham Brown 5/21/24

The Power of First Impressions: Bringing Your Brand to Life on Day One

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Brand VS. Campaign
Blog Section 1 Kristen Graham Brown 5/14/24 Blog Section 1 Kristen Graham Brown 5/14/24

Brand VS. Campaign

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How to Respond to Negative Google Reviews in 5 Easy Steps
Blog Section 1 Kristen Graham Brown 5/9/24 Blog Section 1 Kristen Graham Brown 5/9/24

How to Respond to Negative Google Reviews in 5 Easy Steps

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Blog Section 1 Kristen Graham Brown 4/29/24 Blog Section 1 Kristen Graham Brown 4/29/24

Clarity + Emotion = Action

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Single Source of Truth
Blog Section 1 Kristen Graham Brown 4/24/24 Blog Section 1 Kristen Graham Brown 4/24/24

Single Source of Truth

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The Biggest Paid Ads Opportunities for Brands in 2024
Blog Section 1 Kristen Graham Brown 3/28/24 Blog Section 1 Kristen Graham Brown 3/28/24

The Biggest Paid Ads Opportunities for Brands in 2024

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In-person culture in an online world.
Blog Section 1 Kristen Graham Brown 1/30/24 Blog Section 1 Kristen Graham Brown 1/30/24

In-person culture in an online world.

People still want culture and connection regardless of whether they work in the office or remotely.

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Brand as an Intangible Asset: Investing in Invisible Value
Blog Section 2 Kristen Graham Brown 1/22/24 Blog Section 2 Kristen Graham Brown 1/22/24

Brand as an Intangible Asset: Investing in Invisible Value

Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.

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EVP, Employer Brand, and Internal Culture Should Work Together 
Blog Section 2 Kristen Graham Brown 1/19/24 Blog Section 2 Kristen Graham Brown 1/19/24

EVP, Employer Brand, and Internal Culture Should Work Together 

It’s all about finding alignment.

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The Dos and Don’ts of Personal Branding
Blog Section 2 Kristen Graham Brown 10/10/23 Blog Section 2 Kristen Graham Brown 10/10/23

The Dos and Don’ts of Personal Branding

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Discover Your Brand’s Tension
Blog Section 2 Kristen Graham Brown 9/8/23 Blog Section 2 Kristen Graham Brown 9/8/23

Discover Your Brand’s Tension

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Brand Identity: Three Key Components
Blog Section 2 Kristen Graham Brown 8/30/23 Blog Section 2 Kristen Graham Brown 8/30/23

Brand Identity: Three Key Components

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Determine your Marketing Spend with our Downloadable Worksheet
Blog Section 2 Kristen Graham Brown 8/28/23 Blog Section 2 Kristen Graham Brown 8/28/23

Determine your Marketing Spend with our Downloadable Worksheet

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Brand is King
Blog Section 2 Kristen Graham Brown 7/10/23 Blog Section 2 Kristen Graham Brown 7/10/23

Brand is King

Brand is King

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The Power of Brand Clarity: Crafting a Clear Identity
Blog Section 2 Kristen Graham Brown 7/10/23 Blog Section 2 Kristen Graham Brown 7/10/23

The Power of Brand Clarity: Crafting a Clear Identity

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Shift Your Culture By Normalizing On-Brand Behavior
Blog Section 2 Kristen Graham Brown 7/6/22 Blog Section 2 Kristen Graham Brown 7/6/22

Shift Your Culture By Normalizing On-Brand Behavior

Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.

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How Brand Experience Impacts Brand Trust
Blog Section 2 Kristen Graham Brown 7/1/22 Blog Section 2 Kristen Graham Brown 7/1/22

How Brand Experience Impacts Brand Trust

Through proper brand experience management, businesses grow brand trust and loyalty.

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Your POD Isn’t Your Product
Blog Section 2 Kristen Graham Brown 6/29/22 Blog Section 2 Kristen Graham Brown 6/29/22

Your POD Isn’t Your Product

Branding is hard, but differentiation is even harder. In today's competitive landscape, winning brands are those who have a compelling point of difference (POD) that is rooted in values, not functional benefits.

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Designing Your Workplace Today
Blog Section 2 Kristen Graham Brown 6/24/22 Blog Section 2 Kristen Graham Brown 6/24/22

Designing Your Workplace Today

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