Kristen Brown 5/9/24 Kristen Brown 5/9/24

How to Respond to Negative Google Reviews in 5 Easy Steps

Kristen Brown 4/29/24 Kristen Brown 4/29/24

Clarity + Emotion = Action

Kristen Brown 4/24/24 Kristen Brown 4/24/24

Single Source of Truth

Kristen Brown 3/28/24 Kristen Brown 3/28/24

The Biggest Paid Ads Opportunities for Brands in 2024

1/30/24 1/30/24

In-person culture in an online world.

People still want culture and connection regardless of whether they work in the office or remotely.

1/22/24 1/22/24

Brand as an Intangible Asset: Investing in Invisible Value

Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.

1/19/24 1/19/24

EVP, Employer Brand, and Internal Culture Should Work Together

It’s all about finding alignment.

Kristen Brown 10/10/23 Kristen Brown 10/10/23

The Dos and Don’ts of Personal Branding

Kristen Brown 9/8/23 Kristen Brown 9/8/23

Discover Your Brand’s Tension

Kristen Brown 8/30/23 Kristen Brown 8/30/23

Brand Identity: Three Key Components

Kristen Brown 8/28/23 Kristen Brown 8/28/23

Determine your Marketing Spend with our Downloadable Worksheet

Kristen Brown 7/10/23 Kristen Brown 7/10/23

Brand is King

Kristen Brown 7/10/23 Kristen Brown 7/10/23

The Power of Brand Clarity: Crafting a Clear Identity

Kristen Brown 7/6/22 Kristen Brown 7/6/22

Shift Your Culture By Normalizing On-Brand Behavior

Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.

Kristen Brown 7/1/22 Kristen Brown 7/1/22

How Brand Experience Impacts Brand Trust

Through proper brand experience management, businesses grow brand trust and loyalty.

Kristen Brown 6/29/22 Kristen Brown 6/29/22

Your POD Isn’t Your Product

Branding is hard, but differentiation is even harder. In today's competitive landscape, winning brands are those who have a compelling point of difference (POD) that is rooted in values, not functional benefits.

Kristen Brown 6/24/22 Kristen Brown 6/24/22

Designing Your Workplace Today

Kristen Brown 6/22/22 Kristen Brown 6/22/22

Coping With Change Calls On Brave (And Vulnerable) Leaders

Kristen Brown 5/12/22 Kristen Brown 5/12/22

Your Brand’s Sweet Spot

Aligning your brand’s purpose, product, and consumer allow you to pinpoint your brand’s sweet spot, creating a greater brand impact.

Kristen Brown 5/11/22 Kristen Brown 5/11/22

Brand Personality: Finding Your Voice and Visual Identity