Thoughts
Creative agencies are not digital agencies. Let’s get into the difference.
RFPs subject agencies to a time-intensive, muddy, and impersonal process. And it’s one that we are no longer interested in participating in.
Personal branding is a powerful tool for business owners — but it’s all too easy to get wrong.
Our country has failed working moms this year. Have you?
Your customers are your most valuable salespeople. Personal recommendations have been a vital component of marketing for centuries, and that hasn’t changed. 7 Min Read
In today’s market, the startups with the smallest product lines find the most success. And by small, we mean small — as in a single product. 4 Min Read
Intangible assets account for 90% of the S&P 500’s total assets. This means that branding is more important than ever.
Strengthen your brand and your business by practicing on-brand behavior through active feedback and thoughtful employee manager relationships.
Through proper brand experience management, businesses grow brand trust and loyalty.
Branding is hard, but differentiation is even harder. In today's competitive landscape, winning brands are those who have a compelling point of difference (POD) that is rooted in values, not functional benefits.
Aligning your brand’s purpose, product, and consumer allow you to pinpoint your brand’s sweet spot, creating a greater brand impact.
As we know, your employer brand is much deeper than high-fives and handshakes. However, we can’t ignore the power of moments within smaller touchpoints such as employee recognition, celebration, or appreciation. How are you creating these defining moments for your team?
Defining and measuring success is no easy feat. Yet, we know defining success is crucial to leading an organization. We’re unpacking how brand impact is strengthened when you take the time to clearly define what success looks like for your company.
If you can’t put into words what makes your product special, how can you expect your customers to?
This conversation isn’t new. People have been talking about building strong cultures, servant leadership, and empowering employees for decades. Yet, even with years of research and conversations, it’s not surprising that many companies have fallen short in building the cultures they want. 📉
That’s because this work is hard. We know from firsthand experience.
The challenges in building a healthy and resilient culture are proven by the simple fact of how long we’ve been pursuing this goal.
Simply put, culture building takes time, and the work never ends. With millions of employees leaving the workplace, there has never been a more important time to prioritize this work and re-recruit your people.
Our work is better for our clients because we’re in-office.
As a creative branding agency, it’s no secret that our work environment is highly creative and highly collaborative. The remote work culture is at an all time high, yet our best work happens together – in the office. We, along with experts at Harvard Business Review, are confident that being in-office vs. remote results in better work for our clients.
Design always has been and always will be a huge part of what we do. And with over a decade of experience in design, we have our own definition: Design is a human centered approach to creative problem solving.
We are driven by eliciting emotion through visual communication, but we understand design requires empathy and a true understanding of the problem and the target. The brand identity process is the perfect fusion of empathy and execution creating visual brand assets that emotionally connect with people and create action.
Conscious branding has become a buzzword in the branding world, and we’re thrilled about it. Today, leaders and teams face more adversity than ever before (👋 hello rapid changing technology, COVID-19, the Great Resignation).
The gift of adversity is that it highlights growth areas by showing current weaknesses. And when you can look inward and be honest about where you are and where you want to be, you come to find out who you are in that process.
Branded interiors are table stakes. Hoot Design Company can help take your space from blah to branded with the help of our four phase brand development process.
How Brand Experience Impacts Brand Trust
Through proper brand experience management, businesses grow brand trust and loyalty.
Brand Personality: Finding Your Voice and Visual Identity
Brand Heart: How did we get here?
Brand Culture: Expanding Who You Are
Brand Identity: Leveraging Who You Are
Design always has been and always will be a huge part of what we do. And with over a decade of experience in design, we have our own definition: Design is a human centered approach to creative problem solving.
We are driven by eliciting emotion through visual communication, but we understand design requires empathy and a true understanding of the problem and the target. The brand identity process is the perfect fusion of empathy and execution creating visual brand assets that emotionally connect with people and create action.
Brand Heart: Discovering Who You Are
Conscious branding has become a buzzword in the branding world, and we’re thrilled about it. Today, leaders and teams face more adversity than ever before (👋 hello rapid changing technology, COVID-19, the Great Resignation).
The gift of adversity is that it highlights growth areas by showing current weaknesses. And when you can look inward and be honest about where you are and where you want to be, you come to find out who you are in that process.
Infusing Brand Heart Into Our Office Space
Branded interiors are table stakes. Hoot Design Company can help take your space from blah to branded with the help of our four phase brand development process.