Thoughts

Brand Identity: Leveraging Who You Are
Blog Section 2 Kristen Brown Blog Section 2 Kristen Brown

Brand Identity: Leveraging Who You Are

Design always has been and always will be a huge part of what we do. And with over a decade of experience in design, we have our own definition: Design is a human centered approach to creative problem solving.

We are driven by eliciting emotion through visual communication, but we understand design requires empathy and a true understanding of the problem and the target. The brand identity process is the perfect fusion of empathy and execution creating visual brand assets that emotionally connect with people and create action.

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Brand Heart: Discovering Who You Are
Blog Section 2 Kristen Brown Blog Section 2 Kristen Brown

Brand Heart: Discovering Who You Are

Conscious branding has become a buzzword in the branding world, and we’re thrilled about it. Today, leaders and teams face more adversity than ever before (👋 hello rapid changing technology, COVID-19, the Great Resignation).

The gift of adversity is that it highlights growth areas by showing current weaknesses. And when you can look inward and be honest about where you are and where you want to be, you come to find out who you are in that process.

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