DEX Imaging

Cutting-Edge Brands for a Cutting-Edge Product

 

DEX Imaging is a Staples company with an extensive family of brands. One of its most popular sub brands is DEXMPX, which is known as the Uber for printing — instead of paying for the whole machine, customers can simply request the services they need. DEXMPX has been renowned since its launch date, but it didn’t have a brand to reflect its reputation.

 
 
Sales proposal book for DEXMPX designed by HDco

Visual Brand Identity
Campaign Ideation + Messaging

 

 

 

Our creative team designed three separate brand concepts for DEXMPX. Each one drew different inspiration from the product, from its on-demand attributes to its cost-saving benefits, but they all positioned DEXMPX as a cutting-edge player in the printing industry.

 
 
Photo of business man with text "You can save (on) paper."
Brand book and informational guide for DMXMPX. Front cover reads "Stop buying our printers."
Branded stationery design for DEXMPX including business cards, envelopes and clips.
 
“Hoot has continued to exceed our expectations by flawlessly creating marketing materials, designing logos, writing copy, and essentially, bringing our brand and extensions of our brand to life on paper and online.”
— Nicole Savino, Chief of Staff, DEX Imaging
 
 
Photo of businessmen with text "DEXMPX managed print experience."
DEXMPX sales proposal book mock-up.
Informational pamphlet for national printing brand DEXMPX.

Are you ready to take your brand to the next level? We’re here to do the hard work. Reach out to our team today.

 
 

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