DEX Imaging, a major player in the printing industry, developed Sagamore, a cutting-edge software that turns PDFs into searchable documents with 90% accuracy. After months of development, Sagamore was finally ready to implement in high-stakes professional industries, from legal to medical practices. But in order to sell the new technology on a national scale, it needed a brand. 

We worked closely with our longstanding partners at DEX Imaging to design an exclusive brand for Sagamore, which was finalized just in time for DEX’s big pitch to Staples.

Decisions, decisions

DEX requested a clean brand that was bold yet corporate, and the design had to pair well with the parent company’s existing brand standards. Our creative team took varied approaches to the brand’s design, and DEX had four separate concepts to choose from.

In the end, DEX opted for an ultra-sophisticated brand that brings a modern, high-end feel to an old-school industry.

Leader in Chief

The final Sagamore brand was influenced by the name of the software, which means ‘leader in chief.’ It includes nods to conversation bubbles and architectural patterns, proving that elevated branding is always inspired but never literal.