Pizza Tree

Developing a Visual Brand Full of Flavor

 

Pizza Tree, a disruptive pizza joint with flavors ranging from wabbit food to banh mi, had a clear brand voice — but no visual brand to match. And as Pizza Tree grew, so did its need for a professional visual brand that could evolve with the business.

 
 
Branded laptop stickers for Pizza Tree.

Visual Brand Identity

 

 

 
Bright flag with Pizza Tree colors and logo.
 

Instant classic

Pizza Tree’s original, hand-drawn logo inspired the new design, and we incorporated custom hand-sketched elements as a nod to the company’s history. The final brand honors Pizza Tree’s eclectic interiors and spunky voice while still elevating the business. And with an expansive network of colors, patterns, and logos, Pizza Tree’s updated visual identity works for its food truck concept, Via Pizza Tree, too.

 
 
Pizza Tree branded food truck design.
Pizza Tree pizza box design
Pizza Tree brand stickers. One is a simple pizza drawn with one line, one is the Pizza Tree logo, and one has the text, "Via."

Is your brand voice lacking visual direction? We can help with that. Learn more.

 
 

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