The Blufftop at Rocheport

Creating a Hospitality Brand Experience

Les Bourgeois Vineyards, a popular winery and a previous Hoot client, had long established itself as a powerhouse in the Missouri wine industry. Eager for a new challenge, the LBV team was ready to expand its capabilities and create a comprehensive hospitality experience. But it had to do so without confusing its loyal audience or compromising Les Bourgeois Vineyard’s name recognition.

The solution? A comprehensive family of brands new and old.

Brand Positioning
Full Visual Suite
Brand Voice
Style Guide
Print Design
Internal Website

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The Blufftop at Rocheport

The Blufftop at Rocheport is the parent brand that encompasses Les Bourgeois Vineyards and its sister companies. Nine brands work together to create The Blufftop at Rocheport, which provides dining, drinking, and lodging experiences to mid-Missouri locals and visitors alike.

The Blufftop at Rocheport hospitality experience logos and icons.

The Blufftop at Rocheport Family of Brands

Les Bourgeois Vineyards

The Bistro
The A-Frame Winegarden
The Tasting Room
Blufftop Cellars

Rocheport Distilling Co
Founder’s Point
Trailside Suites
The 1912

Some of the brands had been previously established, while others were getting ready to launch for the first time. But with a deep dive on their purpose, point of difference and target audience, we were able to fit them all together...

The Blufftop at Rocheport family of brands for hospitality experience.

Ten Visual Identities

To ensure The Blufftop at Rocheport and its nine sub brands were cohesive, we created 10 visual identities that work seamlessly with one another. With a wide color palette (inspired by Missouri’s natural landscape), custom illustrations, and varied font families, we designed a visual system that is both distinct and consistent.

The Bistro logos in light green on dark green and white background.

Founder's Point branded hospitality towels.

The 1912 branded water bottle for hospitality experience.

One Solid Strategy

It took more than creative design to perfect the extensive family of brands. Our strategy team identified The Blufftop at Rocheport’s target audience, solidified each sub brand’s name, and clearly defined the brand hierarchy. The result is a brand family that doesn’t just make sense to consumers, but resonates with them as well.

The Blufftop at Rocheport typography and color palette.

Training a Diverse Team

When we tackle brand initiatives, we don’t close with an external rollout; successful brand transformation starts from the inside. That’s why we build an extensive internal website to be used across all departments for onboarding and ongoing training. Diverse teams might sing the brand song in a different tune, but the lyrics must stay the same.

The Blufftop at Rocheport internal employee training and onbording website.

Transforming The Blufftop

When we branded The Blufftop at Rocheport and its sub brands, we didn’t just transform the future for the Les Bourgeois Vineyards team — we transformed the future of Rocheport. With a suite of dining, drinking, and lodging options, the small town is better equipped to bring in visitors from across the region. And armed with on-brand print materials and an expansive intranet, The Blufftop at Rocheport team is ready to take on that challenge.