The Visuals

Sage sits in the heart of a central Texas tourist town that brings in visitors from across the state. To grab the attention of travelers from Austin and Houston, the visuals for this restaurant branding project had to be luxe and memorable.

The moody restaurant brand stands out in a town where aesthetics veer more country chic than country club.

The Voice

Sage is a destination for socialites and tastemakers. To appeal to such an astute audience, Sage has to speak the right language — language that is as witty as it is sophisticated, as sharp as it is welcoming.

Branded touchpoints, from menus to invitations, are infused with sage advice, which delights its audience at every turn.

Before we defined Sage’s restaurant brand voice, their team had a tendency to lean hyper formal. While Sage is a high-end restaurant, its clientele is looking for a trendy lounge, not an old-school, proper restaurant. But now, with clear copy direction, Sage is able to channel a hip yet sophisticated tone, which speaks to its audience and aligns with its overall brand identity.