The Blufftop at Rocheport

Creating a Hospitality Brand Experience

Stylized text reading 'The Bluff at Rocheport' on a beige background.

Eager for a new challenge, the LBV team was ready to expand its capabilities and create a comprehensive hospitality experience.

The solution? A comprehensive family of brands new and old.

Vineyard landscape with rows of grapevines, the logo and text for 'The Bluff at Rocheport' printed over it.
A man and a woman with suitcases walking toward a house with the number 401 on the porch, carrying luggage, in a neighborhood with greenery, and a sign that says 'The 1912'.
Two women sitting on a wooden railing outdoors, enjoying drinks, with a large tree and a small wooden A-frame cabin in the background.
A person holding a glass of white wine at a picnic table with a cheese and charcuterie board, strawberries, and another glass of white wine in an outdoor setting.

The Blufftop at Rocheport

The Blufftop at Rocheport is the parent brand that encompasses Les Bourgeois Vineyards and its sister companies. Nine brands work together to create The Blufftop at Rocheport, which provides dining, drinking, and lodging experiences to mid-Missouri locals and visitors alike.

Open magazine displaying illustrations of plants, an outdoor house, and glassware on a white background.
Open book displaying typography guides with large sample letters 'A' and descriptive text, set against a plain white background.
Open book displaying color swatches and labels on white background.

The Blufftop at Rocheport Family of Brands

Some of the brands had been previously established, while others were getting ready to launch for the first time. But with a deep dive on their purpose, point of difference and target audience, we were able to fit them all together.

Ten Visual Identities

To ensure The Blufftop at Rocheport and its nine sub brands were cohesive, we created 10 visual identities that work seamlessly with one another. With a wide color palette (inspired by Missouri’s natural landscape), custom illustrations, and varied font families, we designed a visual system that is both distinct and consistent.

Illustration of an outdoor dining and drinking venue with a large building in the background, surrounded by trees, shrubs, and umbrellas, with the text 'Dining & Drinking' and 'a Rocheport experience' overlaid.
Tourist brochures for Buffalo Top of Rochport, listing activities and schedules for Friday through Sunday, including dinner, bike ride, breakfast, tasting tour, BBQ, and checkout times.
A scenic view of trees lining a park, with a small gazebo and benches in the background, under a partly cloudy sky, with the words 'The Bifftop at Rogieport' arched across the sky.

One Solid Strategy

It took more than creative design to nail the extensive family of brands. Our strategy team identified The Blufftop at Rocheport’s target audience, solidified each sub brand’s name, and clearly defined the brand hierarchy. The result is a brand family that doesn’t just make sense to consumers, but resonates with them as well.

An image showcasing typography and a color palette. The typography section features the words "Gautreaux West Family" and "Sometimes Times Korolev" in various font styles on a muted green background. The color palette section displays seven circular color swatches, ranging from white, beige, black, brown, dark gray, to light gray, on a white background, with the labels 'Typography' and 'Color Palette'.

Training a Diverse Team

When we tackle brand initiatives, we don’t close with an external rollout; successful brand transformation starts from the inside. That’s why we built an extensive internal website to be used across all departments for onboarding and ongoing training. Diverse teams might sing the brand song in a different tune, but the lyrics stay the same.

Collection of round paper tags with various designs including text and graphics, in muted colors like green, pink, and white, arranged on a white surface.
Screenshot of a website homepage for The Blufftop at Rocheport with a nature sketch background and navigation menu including Brand, Organization, Human Resources, and Amenities, and a 'Welcome' section inviting users to explore life at the blufftop.
Vineyard rows with a wooden post numbered 41, under a partly cloudy sky with overlaid text stating, 'We provide accessible luxury embedded in Missouri's natural landscape.'
A person holding a wine glass with 'Les Bourgeois Vineyards' on it, with a woman smiling in the background, sitting at a table with a jar of jam and some snacks, at a vineyard retreat.
Person sitting outdoors on a wooden deck, reading a book with green trees in the background and a glass of wine nearby. Overlaid text says, 'We perfect the small details that make up the big moments.'

Transforming The Blufftop

When we branded The Blufftop at Rocheport and its sub brands, we didn’t just transform the future for the Les Bourgeois Vineyards team — we transformed the future of Rocheport. With a suite of dining, drinking, and lodging options, the small town is well equipped to bring in visitors from across the region. And armed with knowledge on what constitutes as on-brand with print materials to serve as reminders, The Blufftop at Rocheport team is ready to take on that challenge. 

The image displays two versions of the same logo for "The Bistro," with one on a dark green background and the other on a light background. The text "The" is written in cursive, and "BISTRO" is in large capital letters. Below "BISTRO," the location "
Cover design with text: 'The A-Frame Winegarden at Les Bourgeois Vineyards' divided into two sections, cream and dark green.
Hoot Design Company brand work for The Tasting Room at Blufftop — two contrasting menu covers, one dark blue and one light beige, with The Blufftop at Rogeport experience subtitle
Hoot Design Company brand work for Blufftop Cellars — split image with a detailed village sketch on the left and Blufftop Cellars stylized wordmark on the right
Hoot Design Company brand work for Blufftop Cellars — illustration of a single plant with green leaves and stem centered on a muted background with a circular green shape
Logo with the text "Rocheport Distilling Co" on a brown background and a stylized monogram of the letters R and D on a light background, with additional text "Brought to you by the Blufftop at Rocheport" at the bottom.
Split image with beige and white backgrounds featuring the text 'Founder's Point' in large white and gold fonts, and smaller text 'The Blufftop at Rogleport experience'.
Comparison of two logos for Traisde Suites, one on a blue background and one on a white background, with the text indicating an experience at The Blufftop at Rocheport.
Design with two panels: left in dark green with large white text 'The 192' and right in light beige with smaller dark green text 'The 192' and 'The Blufftop at Rogueport experience'.

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Text that says "THE BUFFETOP AT ROCHEPORT" on a green background with curved text.

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