Massican
Launching a Spring Campaign for a Modern Wine Brand
Supporting the Vision
We interact with a lot of owners who have a creative idea for their product, but realize they need a professional to bring it to life in a way that’s strategic and on-brand.
Dan had worked with other freelancers in the past, but he was looking for an agency partner that could bring a full skillset to the table. And that’s where we stepped in: the vessel for the vision.
Massican creates modern and spirited white wines that are perfect for every day.
Massican takes the best of what California vineyards have to offer and approaches the winemaking with a Mediterranean flair.
When founder, Dan Petroski, came to us in search of a partner who could help bring his spring launch idea to life, we took his inspiration and created a beautiful story to support it.
Launching: Drink Massican
Our team took a deep dive to immerse ourselves in the Massican brand and put our creative storytelling expertise into practice.
We concepted and executed a variety of deliverables for Massican’s spring launch, including:
Cleaned up logo
Messaging for the campaign
Visual assets
Product shoot in our visual content studio
Website updates
Newsletter announcement
Creative for trade and consumer platforms
Digital ads
After a successful spring launch, we’ve continued to work with Dan on anything from an Artist Series Photoshoot to design consulting. All of this to continue evolving Massican into a lifestyle brand that feels consistent and inspiring.
