EquipmentShare Holiday Party
We spend the majority of our life at work, so why not make it fun and connect with coworkers?
One way the team at EquipmentShare forges lasting bonds with one another to make work a little less like “work” is through their annual holiday party.
Each year, they update the holiday party brand to set the tone for an evening of fun and connection. In 2022, the theme was “Dozing Through the Snow” and they asked our team to help bring their vision to life.
One Holiday Party Brand – Multiple Parties
While the job order was to create one holiday party brand, it needed to translate to every single EquipmentShare employee in their respective locations across the country.
EquipmentShare had plans to host a party at their Corporate HQ for 800 people, their Kansas City office of 500 people, and facilitate smaller parties at their branches across the U.S.
Not only did EquipmentShare want to host parties that would get people talking, but they wanted every touchpoint leading up to the event to feel cohesive and intentional.
We designed and messaged custom save the dates and invitations that were sent out to all of their employees. This set the tone for what was to come and generated excitement around the holiday party.
For the on-site parties, our team also created:
Event collateral
Signage
Maps & more
These creative items created cohesion for every party that was held within the EquipmentShare network and provided a feeling of connectedness among party goers–no matter where they were in the night.
An opportunity to celebrate with coworkers is more than a good time. Having intentional messaging and design can help your people feel valued, seen, and celebrated. We specialize in helping companies create these moments.
