Bowery Farming
Brand Support for an industry disruptor.
Bowery is the largest vertical farming company in the United States, recently valued at over $2.3B.
Their revolutionary concept is not only reimagining the future of flavorful produce–but it’s changing the world.
Their national footprint is rapidly expanding, and with this growth and change, they’ve utilized Hoot to keep their brand message in front of their customers without skipping a beat.
Even robust in-house marketing teams need support.
And this was the case for Bowery. From digital ads to social media posts to in-store executions, we have been able to serve as an extension of their team to quickly brainstorm and execute work that helped their team stay on track with production timelines.
Because Bowery already had a defined brand and well-established set of brand guidelines when they approached us, we could seamlessly step in and create professional content to take the burden off of their busy team.
With an Instagram following of 30.8K (and counting), it’s clear that Bowery’s audience wants to hear what they have to say.
Let’s get to the good stuff. See what we created.
Bowery celebrated their 7th birthday with a variety of social posts to engage and excite its audience.
This Instagram post was the most commented-on post of 2022, with the highest engagement, the second most liked post, and the third most engaged with as of November.
Multiple new farm launches across the country, Pennsylvania, Texas, and New York.
The Bethlehem farm opening post was the most viewed Facebook post, the third most commented, and the third most liked post of 2022.
On Twitter, it was the most liked post of 2022 and the most engaging.
On Instagram, the Salad Kit truck announcement had the most reach of any post in 2022. People engaged with all of the stories, as well, leading to a very successful event.
Engaging customers – whether their experience was good or bad. We created one-of-a-kind postcards to elicit feedback and continue the conversation.
Beyond the social media landscape, we’ve also helped Bowery meet their in-store sales goals.
Their feel-good brand can be seen in grocery stores across the country. And we delivered an in-store experience to entice shoppers to purchase their flavorful greens.
“Our team has been so complimentary of the work and level of service you all have provided. You all have been so great.”
- Frank Renwick, VP Head of Marketing & Brand