Veterans United Holiday Branding
Branding An Unforgettable Internal Event
Veterans United has a reputation for blowing their employees' minds at their annual holiday party.
And for a company of more than 5,000 people – this is no easy feat. Due to COVID-19, they decided to honor the holiday party but opted to break up the celebration to limit size by creating 28 unique experiences across multiple weekends and locations.
Enter a complicated invitation situation.
To drive participation and excitement for their largest company event of the year, the Veterans United team kicked off the celebration with branded event invitations that covered what this year’s holiday party would entail.
Our team, in collaboration with the VU marketing team, concepted a Wes Anderson inspired “getaway” for VU employees: All aboard VU Railways.
No design left behind.
Custom passports were executed for 28 different departments. Leather “paper” was sourced and letterpressed by Public Print in Kansas City. Department “markers” were used to keep passports organized and clearly identifiable.
True to their employer brand style, Veterans United not only invests in branding the holiday event itself, but the week leading up to the event has become known as SPICE week, and VU rolls out the red carpet for employees all month long.
Hoot collaborated on custom desktop screensavers, prize giveaways, work from home postcards, an extensive fictional newspaper (including the latest news from the North Pole), name tags, and digital event signage. No detail was neglected as VU hosted an unforgettable experience for their employees and their plus ones.
This one-of-a-kind employee experience garners thousands of social media posts throughout December and organic attention as employees engage in the holiday festivities.
Company morale is an intangible part of the VU employer brand, and continues to establish them as a leader in the market for talent.
