TrueSon Exteriors & Interiors
From Brand Evolution to Operational Revolution
In the heart of Missouri, TrueSon Exteriors & Interiors isn't just renovating homes—they're reimagining the remodeling industry.
When TrueSon first approached us, they were already known for quality craftsmanship and reliability. But they had a vision that went beyond beautiful kitchens and sturdy decks.
They had two clear objectives:
Create cultural alignment and change management
Achieve higher quality leads
They wanted to challenge the status quo of the entire remodeling industry. Our mission? To help them build a brand as solid as their foundations and as innovative as their designs.
Laying the Groundwork: The Brand Being Method
We kicked off our partnership with TrueSon using our comprehensive Brand Being Method. This wasn't just about logos and color schemes—it was about uncovering the very essence of who TrueSon is and what they stand for.
Brand Heart: The Blueprint of Purpose
Our Brand Heart process revealed TrueSon's core purpose: "Challenging the status quo through the power of unrelenting grit." We cemented their values of Accountability, Excellence, and Integrity—the load-bearing walls of their brand structure.
Brand Positioning: Staking Their Claim
In the crowded remodeling market, we positioned TrueSon at the sweet spot of "sound" and "seasoned." Their unique selling proposition? "A business founded on a better way to build." It wasn't just about remodeling homes—it was about rebuilding trust in an industry often plagued by unreliability.
Brand Personality: The Face of TrueSon
We crafted a brand personality that embodies "Homegrown Grit"—sturdy and authentic. TrueSon's voice became a blend of dependability, focus, and genuine human connection. It's not just about what they say, but how they say it—with the warmth of a neighbor and the confidence of a master craftsman.
From Blueprint to Reality: Implementing the TrueSon Way
With the brand foundation set, we rolled up our sleeves for the next phase: bringing this revitalized brand to life within the company.
The Big Reveal
While the entire TrueSon team gathered for their annual summer retreat, our team showed up with an on-brand presentation to unveil all the work we completed together. It wasn't just a presentation—it was our opportunity to engage the team and turn brand values into actionable behaviors, igniting a newfound pride in the TrueSon identity.
Restructuring for Success
A great brand deserves an equally great operational structure. We didn't just suggest changes—we architected a whole new organizational blueprint:
We drafted a new team hierarchy, as meticulously planned as any of TrueSon's remodeling projects.
Job roles were redefined, ensuring every team member understood their vital part in the TrueSon vision.
We created a dynamic presentation to introduce the new structure, turning what could have been a dry org chart into an exciting roadmap for the company's future.
To cap it all off, we helped produce a team hype video in partnership with Jeff Blumer to his brand that would make even the most seasoned contractor feel the TrueSon spirit. This wasn't just about boosting morale—it was about crystallizing their new identity into a rallying cry for excellence.
The Results: A Remodeled Success Story
The transformation was nothing short of spectacular. TrueSon didn't just evolve their brand—they elevated the entire remodeling game in Mid-Missouri.
Customer satisfaction soared as clients experienced the tangible results of TrueSon's renewed focus on excellence. TrueSon was able to prove that they were receiving higher quality leads than before working with our team.
Team morale hit an all-time high, with each member embodying the "unrelenting grit" that defines TrueSon. They finally achieved an internal team synergy proving that a strong brand foundation is crucial.
Ready to Renovate Your Brand?
If you want to rebuild your entire brand from the ground up—we're ready to break ground on your project.