Parliament | Your AI Output Is Only As Good As Your Brand Input
We couldn't agree more with the recent article in HBR about AI workslop.
40% of workers report receiving "workslop" in the last month—AI-generated content that looks polished but lacks substance, creating more work instead of less.
Stanford and BetterUp Labs just quantified what many of us suspected: low-effort AI content is costing companies $9 million per year for every 10,000 employees. Not in licensing fees or infrastructure, but in wasted time, damaged collaboration, and eroded trust.
The Real Cost of AI Without Intention
The HBR research findings are stark:
Each instance of workslop costs nearly 2 hours of cleanup time
53% of recipients view the sender as less creative
42% see them as less trustworthy
32% report being less willing to work with that person again
Why Most Companies Are Getting AI Wrong
The problem isn't the technology—it's the approach. When organizations mandate "AI everywhere, all the time" without strategic guidance, they model a lack of discernment. Employees respond by thoughtlessly copying and pasting AI outputs, treating the tool as a shortcut rather than a collaborator.
But here's what the research confirms: the difference between AI that enhances work and AI that creates work comes down to one thing—purposeful input.
Brand Being: The Antidote to Workslop
In our most popular webinar, Fueling AI with Your Brand Being, we demonstrated something critical: content informed by your Brand Being is transformationally different from generic AI output.
When you feed AI your actual brand heart—your vision, purpose, and values—it doesn't just sound better. It becomes strategically aligned, authentically you, and actually useful to your team.
The difference isn't subtle. It's the difference between:
Generic corporate speak and language that reflects your culture
Surface-level messaging and communication that drives action
Content that confuses recipients and clarity that moves projects forward
The Brand Being Advantage
Companies with clearly articulated Brand Being frameworks have a structural advantage in the AI era. Why? Because they can:
Give AI meaningful context – Your Brand Being Manual becomes the input that transforms output quality
Maintain consistency at scale – Teams can use AI to enhance work without losing brand voice
Preserve collaboration – AI becomes a tool for better thinking, not a shortcut around it
The HBR research identifies workers they call "pilots"—those with high agency and optimism who use AI purposefully to enhance creativity. These workers use AI 75% more effectively than "passengers" who use it to avoid work.
Brand Being creates pilots. It gives your team the strategic framework to use AI as a force multiplier, not a crutch.
The Choice Is Clear
You can mandate AI use and hope for the best. Or you can give your team the strategic foundation—the Brand Being—that makes AI genuinely useful.
One approach floods inboxes with workslop. The other transforms how your team thinks, communicates, and creates.
The technology is neutral. The methodology makes all the difference.
Ready to fuel AI the right way?
Watch our Fueling AI with Your Brand Being webinar to see the difference proper brand input makes—or schedule a Brand Being workshop to give your team the foundation they need to use AI effectively.
Because in 2025, your competitive advantage isn't whether you use AI. It's whether you use it with intention.
Travelin! ✈️
This week, we’re headed to Comic Con in NYC, where our client is hosting over 200,000 fans at the Javits Center.
We helped the same client rebrand BookCon, a beloved event that went dormant after Covid.
