Making it in NYC: The Dry Bar of Dentistry
“The minute influencers posted about us, we probably got 30 bookings within the hour. It was really crazy.”
In this week’s episode, Kristen interviews Dr. Heather Kunen, a New-York-City-based orthodontist and co-founder of Beam Street. Beam Street is the Dry Bar of dentistry: It offers teeth cleanings, whitening, and Invisalign services — aka, all the things millennials are after. Dr. Kunen talks about how she came up with the idea, what it’s like to be the only female co-founder of the business, and the secret to her marketing success.
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