Holiday Event Branding — Hoot Design Company | A Women-led, Creative Branding Agency

Veterans United Home Loans

Veterans United Holiday Branding

Veterans United has a reputation for blowing their employees' minds at their annual holiday party. And for a company of more than 5,000 people – this is no easy feat. In 2021, they also had to contend with an unknown Covid situation, motivating them to break up the holiday party to limit size by creating 28 unique experiences across multiple weekends and locations.

Brand Positioning
Full Visual Suite
Brand Voice
Style Guide
Print Design
Internal Website

Are you struggling to connect your brand with what you do?

Luckily, that's what we do, and we love doing it.

Contact

Enter a complicated invitation situation

How does Veterans United drive participation and excitement for their largest company event of the year while also displaying a high volume of logistical details?

Our team under the direction of the VU marketing team concepted a Wes Anderson inspired “getaway” for VU employees.

All aboard VU Railways.

No design left behind

Custom passports were executed for 28 different departments. Leather “paper” was sourced and letterpressed by Public Print in Kansas City. Department “markers” were used to keep passports organized and clearly identifiable.

True to their employer brand style, Veterans United not only invests in the holiday event itself, but the week leading up to the event has become known as SPICE week, and VU rolls out the red carpet for employees all month long.

Hoot collaborated on custom desktop screensavers, prize giveaways, work from home postcards, an extensive fictional newspaper, name tags, and digital event signage. No detail was neglected as VU crafted a one of a kind experience for their employees and their plus ones.

This attention to detail garners thousands of social media posts throughout December and organic attention as employees engage in the holiday festivities. The attention for company morale is an intangible part of the VU employer brand, and continues to establish them as a leader in the market for talent.