Rebranding a National Health Care Company

Advanced Rx is a large pharmaceutical tech company specializing in patient-specific medications that meet the unique needs of each individual. They make it easy for patients to have access to high-quality yet affordable medications.

The Need for a Brand as Personalized as It’s Prescriptions

When the Advanced Rx team approached us, it was clear they had perfected the art and science of formulating personalized prescriptions. But their brand was failing to communicate how enjoyable and streamlined their services are.

For such a high-profile business in the health and wellness space, this was a problem. The solution called for a proper dose of strategy and strong visual application to remedy the main pain points. 

The Doctor’s Order 

Looking to improve the way Advanced Rx provides innovative and simple solutions for both patients and physicians, our team put our minds together to help reinvent the look and feel of this national health care brand. 

To accomplish this, we honed in on our Brand Identity process to create a brand concept that was light and energetic – speaking to the emotional experience customers feel when choosing Advanced Rx to meet their health care needs. 

Sinusy by Advanced Rx

With a refreshed brand that properly ties together their mission and messaging, the next step for Advanced Rx was to create a sub-brand for sinus medication. 

For the past several years, Advanced Rx has seen the most business growth in sinus compounds. They wanted a way to prescribe customers with personalized sinus medications, without having to get a doctor referral. This clear pharmaceutical market need led us to the brand idea, Sinusy by Advanced Rx.

The Advanced Rx team doesn’t sell anything they haven’t tried themselves, which gives customers peace of mind about their prescriptions. 

Brand is its own kind of science. There’s no one size fits all approach to creating a brand with long-term impact. But when you take the time to invest in this process, you create a solid foundation for business growth and development.