Pelican Golf Course, an exclusive club in Belleair, Florida, is the epitome of luxury. And to establish a luxury brand, every detail has to be perfect. 

To set the tone for The Pelican’s opulent brand, we produced a brand book that outlined the club’s values and vision. The brand book continues to serve as a decision-making guide for the club, and we’ve partnered with The Pelican to carry out its ideals through everything from stationery to sub-brands.

An immersive luxury experience requires intentional decisions at every level. In our partnership with The Pelican, we have thoughtfully designed every touchpoint that a member has with the brand, from the type of champagne on the menu to the custom gifts they receive throughout the year.