True Independent Holdings
Creating a Cohesive Brand Inside and Out
True Independent Holdings is an umbrella brand that encompases four targeted marketing and media companies. The holding company has always been at the forefront of the digital media space, which has earned it contracts with many Fortune 500 companies. But there was one thing holding it back: True Independent Holdings’ employees struggled to sell the company as an alliance of brands that work toward a common client goal.
Visual Brand Identity
Messaging Architecture
Website Design
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True Independent Holdings is one of the largest privately held media companies in North America, and its rapid growth meant constant employee onboardings. But it didn’t have the language necessary to explain the complex holding company to its team, which made it impossible for employees to explain the company to clients. To get everyone on the same page, we created True Independent Holdings a distinct visual brand and custom messaging architecture.
There’s power in simplicity.
With fresh visuals, it’s now easy for the team to present True Independent Holdings as a collaboration of four companies that work together as one.
Four companies. One voice.
To alleviate True Independent Holdings’ communication pain points, we wrote consistent internal and external messaging for the brand. The memorable language guided the company’s internal culture and gave the team clear messaging to use externally.
“I have used and have recommended Hoot Design Company to numerous people. They have always been easy to work with, on time, and within budget. Their creative output has always been on target and in line with our objectives.”
Branding starts within.
In order to build energy around the launch of its new brand, True Independent Holdings hosted an internal launch party that brought together its four separate teams. The internal rollout emphasized the importance of the new brand and achieved the staff buy-in necessary to make it a success.
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We help businesses find the clarity to succeed and the employee buy-in to scale. Together, we build resilient brands that have long-lasting impact.
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