Fun fact: Sometimes the best campaigns start with your entire creative team having the same guilty pleasure.
At Hoot, we discovered that everyone was secretly using their monthly "Life Support" stipend (our office's way of buying back our time and sanity) on Nuuly subscriptions. It started as whispered confessions around the espresso machine – "Wait, that blazer is Nuuly?" "You too?" – until we realized our entire office was essentially a walking Nuuly lookbook.
That's how "I Nuuly" was born—
Here's the thing about working at a design and branding agency: We're professionally trained to spot authenticity.
So when we found ourselves genuinely gushing over each other's Nuuly finds between client meetings, trading subscription tips like they were insider trading secrets, and getting stopped for outfit compliments while grabbing lunch—we knew we had stumbled onto something real.
Not in a brainstorming session with mood boards and market research, but from our own lived experience of choosing to invest our time-buying money into, well, actually buying back our time. Because nothing says "I value my time" quite like an office full of creatives who'd rather spend their Sundays doing literally anything else than shopping or laundry (turns out, professional procrastination is much more fulfilling when you're procrastinating in great outfits).
We created this campaign because we've lived it. Every story, every tagline, every perfectly timed eye-roll at the thought of building another capsule wardrobe—it's all pulled from our collective experience of realizing there's a better way to look good while doing good work.
