Larney & Babs

E-Commerce Branding That Makes a Statement

Here's how we elevated a novel idea into a compelling brand poised for success.

We thrive on transforming unique business ideas into market-ready brands. Our recent collaboration with Larney & Babs exemplifies our ability to create standout identities in competitive markets. 

The Vision: Larney & Babs approached us with an innovative product concept: artistically crafted nesting dolls featuring iconic musicians across various genres. Our challenge was to develop a brand identity that would resonate with discerning gift-givers and music enthusiasts alike.

Strategic Approach: We implemented a comprehensive brand development strategy, focusing on four key areas:

A set of five matryoshka dolls with illustrated faces of women, set against a pink background.
Design template featuring polka dot patterns in pink, black, and blue on the left, and text elements including 'Lamey + Babs' as main logo, 'LOGO VARIATIONS,' 'Vertical Main Logo,' and 'Logomark' on a black background on the right.
Pattern of cartoonish portraits of a man with glasses and a beard on a blue background with text reading "Unbox Your Icons" and "Larney + Babs".

Brand Identity Cultivation

  • Developed a sophisticated yet playful brand voice that appeals to culturally savvy consumers

  • Rafted compelling product narratives that highlight the uniqueness of each nesting doll set

Strategic Product Positioning

  • Elevated the perception of nesting dolls from traditional curios to must-have collectibles

  • Determined a unique position in the marketplace for Larney & Babs by positioning them as the line as ideal conversation pieces and gifts for music aficionados

  • Emphasized the products' unique features, including insider details for enthusiasts

Visual Branding Innovation

  • Designed a logo that serves as a standalone artistic element, enhancing brand recognition

  • Curated a distinctive color palette that balances modernity with timeless appeal

  • Established a visual identity that distinguishes Larney & Babs in the gift market

  • Created unique, experiential packaging

A colorful illustration of a wardrobe filled with blonde wigs, yellow hairdryers, a pink mirror with lights, and various clothing items including dresses, shoes, and accessories.
A colorful illustration of a doll's face on a cardboard container, surrounded by a pink box with illustrated closets, hats, and hairstyle options, all set against a pink background.

E-commerce Excellence

  • Designed an intuitive Shopify-based website structure to optimize user experience

  • Created engaging website copy that effectively communicates the brand's value proposition

  • Produced meticulously designed web page mock-ups, setting a new standard in gift retail web design

A packaging design for a 5-piece nesting doll set themed around women of the opera, featuring a pink background with gold abstract brush strokes. The package has a black square in the upper left corner, a white label with blue text reading "Women of the OPRY," and a depiction of a nesting doll diagram with annotations naming dolls as Dolly, Loretta, Reba, Patsy, and Minnie.

Launch Strategy

With a thoughtful brand in hand, the Larney & Babs was set to debut with five carefully curated collections: East Coast Rappers, West Coast Rappers, Ladies of the Grand Ole Opry, Classic Country, and 70s Rock. 

This diverse range positions the brand for success across various retail channels, including high-end museum stores, boutique gift shops, and direct-to-consumer sales through digital platforms.

By blending artistic appeal with cultural relevance, these creative founders have more than just a product line – our collaboration has left them with a brand experience that promises to captivate consumers and redefine expectations in the gift industry.

Can of Nesting Doll Set with artwork inspired by David Bowie, featuring him in his iconic Aladdin Sane persona and a colorful, illustrated face with vibrant makeup.
Decorative doll featuring Bowie’s lightning bolt makeup and red, white, and blue striped clothing.
Close-up of a black vinyl record with a colorful label in the center that reads 'L+B,' 'East Coast Rappers,' and 'A Side' against a dark background.
Collection of vinyl record coasters with artwork and text, including illustrated portraits of people and album information, arranged on a dark surface.
A repeating pattern of white bunny heads with pink details on a rust-colored background.
Abstract art with pink brushstrokes on a mustard background.
A repeating pattern of irregular yellow spots with rough edges on a black background.
Blue abstract brushstrokes on a light blue background.

Ready to take your brand to market?

Let's collaborate to create a brand that captivates the right audience and drives real results.

Get Started