Transform Your Brand Being into Action
Your newly defined brand is more than just a visual identity—it's a powerful instrument of organizational change.
Now that you've completed the Brand Being process, your brand becomes three powerful instruments of change: a mirror reflecting your true self, a compass guiding your journey, and a catalyst driving meaningful transformation.
The Mirror
Your brand reflects your organization's authentic self, providing clarity for your entire team.
Activate Through:
Annual Brand Heart review workshops
Values-based performance evaluations
Purpose-driven decision making
The Compass
Your brand guides strategic decisions, both big and small, serving as your north star.
Navigate Using:
Market Position Mapping
Brand Advocate Journey
Brand Tension Point
The Catalyst
Your brand drives transformation, turning strategy into meaningful change.
Activate Through:
Operationalized values in reviews
Vision-aligned strategic planning
Personality-driven initiatives
A tool for organizational change
Moving Forward
Your Brand Should Be:
✦ A Daily Tool: Not a document that sits on a shelf
✦ A Living System: Evolving as your organization grows
✦ A Change Agent: Actively shaping your future
Remember:
Brand is the being, marketing is the doing. When you use your brand as these three tools, you ensure that your doing always aligns with your being.
The Reality Check
Let's get real – this isn't a quick fix or a simple rollout. This is deep, transformative work that requires:
Courage to face organizational shadows
Patience to nurture authentic evolution
Commitment to long-term cultural change
Leadership willing to embody the change first
Your Evolution Roadmap
Month 1: Foundation
Leadership alignment workshops
Cultural baseline assessment
Change readiness evaluation
Months 2-3: Integration
Employee engagement programs
System and process evolution
Training and enablement
Months 4-6: Activation
Brand ambassador program launch
Storytelling framework implementation
Measurement and adjustment
Beyond: Sustained Evolution
Regular pulse checks
Continuous feedback loops
Iterative improvements
Your Brand Being isn't just a statement – it's a promise to your organization and your market. But promises without implementation are just pretty words on a wall.
Remember: We're not here to change how the world sees you. We're here to change how you see yourself. And that change has to start from within.
Because when your internal reality matches your brand promise? That's when the real magic happens.
Need more support?
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Service Subscription: Done for you
Many of our clients outsource their creative and strategy work to Hoot. We become an extension of your team, meeting with you biweekly and interfacing with you multiple times per week. Handling things like your website, ad creative, copywriting, content marketing and print deliverables.
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Brand Coaching: Done with you
Think of us as your “Brand Bestie” and mentor. This is a great fit for clients who have junior marketing or creative team members who need leadership support, or if you’re just not ready to hire that Creative Director role yet.
Brand Coaching is a 90-day engagement, and we meet with you/your team for 1.5 hours biweekly. You also get unlimited Loom/email support throughout the month. -
Education and Downloads: Done by you
Download our tools and get going. Stay up to date and in the “Brand Know” with our weekly newsletter for disruptive entrepreneurs, Parliament.
