“The best investment I’ve made for my team”
— Jesse Bodine, Scout & Nimble

Brand is the Being and Marketing is the Doing. Know who you are, who you’re for and why anyone should care before you spend a dime on tactics.


See the Brand Being Manual™ for yourself.

Liquid is a tech startup helping beauty experts create and scale businesses they can retire from.

Hoot Design Company brand identity work for Liquid Hair Institute featuring packaging design and business cards in forest green and lavender