Veterans United STL Recruitment Campaign
Finding Top Talent Through A Strategic Recruitment Campaign
Veterans United is known for its strong employer brand. The workplace they’ve built across Missouri helps them attract and retain top talent.
However, when the VU team set out to recruit for their St. Louis office location, they were surprised to find the level of job interest was not the same.
In our current business environment where recruitment is as important as sales, Veterans United needed a support with getting the right people in the door.
Identifying The Challenge
One of the biggest challenges the VU team faces at their St. Louis location is the physical office location. The office is located in Earth City and commute times are something St. Louis residents take into account.
While many offices have embraced the new work from home model, the VU office culture prioritizes in-person connection and collaboration. Our challenge was clear. We needed to design a campaign that expressed the extra drive time was worth it. Targeting young adults, we created a recruitment concept to showcase what a career at VU means – much more than just a 9 to 5.
Developing The Strategy
With these challenges in mind, we knew we needed to lean into the culture of VU by utilizing our brand development process to create a strong recruitment strategy.
Veterans United is so much more than a leading nationwide mortgage lender. It’s an organization that lives to serve its community, its team, and its country. It’s an organization that cares – one that walks the walk and delivers on their promise.
Through in depth market research, our team came up with a list of tactics that we felt would best solve this specific recruitment challenge.
Implementing The Solution
Sure, VU offers people jobs, but it doesn’t offer the standard 9 to 5 experience, where you can clock in and out and leave work at work and home at home. Instead, VU infuses their careers with meaning and supports the whole person at work – professional and personal.
Take a look at how we brought this sentiment to life.
