Massican

Launching a Spring Campaign for a Modern Wine Brand

Newspaper article titled Drink in the Massacan featuring a lifestyle photo of a woman near the water — press feature for Hoot Design Company client

Supporting the Vision

We interact with a lot of owners who have a creative idea for their product, but realize they need a professional to bring it to life in a way that’s strategic and on-brand.

Dan had worked with other freelancers in the past, but he was looking for an agency partner that could bring a full skillset to the table. And that’s where we stepped in: the vessel for the vision.

Massican creates modern and spirited white wines that are perfect for every day.

Massican takes the best of what California vineyards have to offer and approaches the winemaking with a Mediterranean flair.

When founder, Dan Petroski, came to us in search of a partner who could help bring his spring launch idea to life, we took his inspiration and created a beautiful story to support it.

A bottle of Massican gemina wine surrounded by oranges and lemons on a wooden table.

A bottle of Massican Annia wine from 2021 on a wooden surface, with a mustard-colored cloth beside it.

A brown glass bottle with a blue label that reads "Massican Hyde 2022." The bottle is surrounded by green limes and leafy greenery in the background.

Launching: Drink Massican

Our team took a deep dive to immerse ourselves in the Massican brand and put our creative storytelling expertise into practice.

The word 'Massican' appears three times in different colors and styles, separated by dashes, on a plain light background.

We concepted and executed a variety of deliverables for Massican’s spring launch, including:

Cleaned up logo
Messaging for the campaign
Visual assets
Product shoot in our visual content studio
Website updates
Newsletter announcement
Creative for trade and consumer platforms
Digital ads

Screenshot of a music app home screen with categories like 'Just For You', 'New Releases', and 'Top Playlists of 2023'; displaying album covers and playlist titles.

Man walking down a colorful street carrying a guitar case with pedestrians and buildings in the background — lifestyle photography for Hoot Design Company music client

After a successful spring launch, we’ve continued to work with Dan on anything from an Artist Series Photoshoot to design consulting. All of this to continue evolving Massican into a lifestyle brand that feels consistent and inspiring.

An empty wooden picture frame standing on a crumpled white fabric backdrop with a bottle of wine beneath the frame.

Four wine bottles with minimalist labels standing on a draped white fabric backdrop.

Four wine bottles with geometric labels are arranged on a flowing white fabric background, viewed through an empty wooden picture frame.

A bottle of wine with a label featuring a modern geometric design in pastel colors, resting on a wooden surface in front of a background of pleated velvet curtains in shades of coral and peach. A wine glass is positioned beside the bottle.

A wine bottle, a wine glass, and a necktie on an orange tablecloth, with an orange velvet curtain and pink velvet drape in the background, framed by a gold ornate picture frame.

A wine bottle, a wine glass, and a person's hand resting on an orange velvet cloth with orange curtains in the background.

A wine bottle with a blank label is placed on a peacock blue fabric that is draped over a round, peach-colored table. In the background, there is an orange curtain.

A wine bottle with a white label and a colorful striped pattern in red, blue, green, and orange, set against a teal background with a bunch of red grapes placed in the lower left corner.

Two bottles of wine with minimalist labels featuring colorful horizontal lines and a small square, placed on a teal fabric surface with a draped orange fabric in the background.

Campaigns are what we’re good at. Looking for a collaborative partner?

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