What’s hot and what’s not, heading your way in 2025.

Download Hoot’s

2025 Trend Report

"Good design moves products. Great design moves people. Revolutionary design moves culture."

"Good design moves products. Great design moves people. Revolutionary design moves culture."

When design moves culture, not just products.

In a world of AI-generated content and content fatigue, how do we create work that resonates on a human level? The Hoot 2025 Trend Report goes beyond surface-level predictions to explore the cultural shifts driving tomorrow's brand landscape.

This isn't just another trend report.

It's a navigation tool for designers, strategists, and companies who understand that great brands don’t just follow culture—they help shape it.

We explore how today's trends reflect more significant societal shifts toward authenticity, sustainability, and connection.

Inside the Report:

  • Cultural context behind emerging design movements

  • Strategic applications for brands and creators

  • Real-world examples from industry leaders

  • Actionable insights for implementation

For brands who want to:

  • Understand the 'why' behind emerging trends

  • Create work that resonates

  • Balance innovation with authenticity

  • Leverage strategies not vibes