Slideshare: How to Be a Great Resource for Customers You've Never Met
It's a good bet that you know a lot about your job.
The experience you've gained in your industry makes you a wealth of knowledge. But how do you share your secrets with dream customers that are juuuust out of reach?
Thanks to the internet, there's a way.
Slideshare is a website that collects slideshow presentation chock-full of great information- for anyone to access.
Let's talk about how you can become a thought leader for customers outside your network. And how you could pick up some wisdom on the way.
What is Slideshare?
Think of SlideShare as social media for slideshow presentations.
You can follow people who upload presentations that are informative and relevant for you. And you can gain followers by posting your wonderful, evergreen content.
Why should you use it?
We're always encouraging our clients to create a blog because you know your business better than anyone. Slideshare lets you extend that knowledge way beyond people who check out your website.
And trust us, you have content to share. When we decided we were going to get a Slideshare account, we realized we had great presentations that were collecting dust in our Google Drive.
With some light editing, a presentation that you gave months ago can become the perfect resource for a Slideshare user.
And sharing secrets with potential customers doesn't mean that they won't need you anymore. If anything, you become a reliable source of information for someone who needs your help. You still know your industry best, and they'll appreciate your expertise.
So what do you write about?
You're sold, right? Slideshare sounds great. But the first post can be pretty intimidating.
9 times out of 10, you're going to have a presentation that you can shake the dust off of, edit a little, and it will be perfect for a broader audience.
But if that's not the case, think about the questions that you get asked All. Day. Long.
These are clearly the unanswered questions that the general public needs a slideshow about!
Say you're a hairdresser, and you rarely have a staff meeting where a presentation is necessary. You can tap into all of the questions you get about:
"What's ombre? What's balayage? What are babylights? Am I an Autumn or a Summer?"
You've heard it all before. And that means you have enough to make an engaging and informative slideshow. We promise, it's that easy.
And your dream customer will appreciate that you took the time to break it down, and that you're so dang smart.
We can talk the talk. But can we walk the walk?
Still confused on what kind of content makes for a great presentation? Here's a slideshow that we created for internal use.
With a few tweaks, this slideshow made for the perfect first post. Now potential customers who've never heard of us can see how we put our philosophy into action.
Engaging Marketing Content 101 from Kristen Brown
When do you start?
Right now! Let's break down what we've learned so you can get to slide-sharing.
Make a Slideshare account today to get some information AND inspiration.
Check in the corners of your desktop files for any slideshows that could help someone out.
Brainstorm about the questions you're sick of answering and make a customized slideshow.
Upload your slideshow and watch your audience soak up that knowledge!
You're as much of an expert as we are now! So get on out there and show people what's up!
Did this blog post help you out? We've got more where that came from! Check it out:
More wins for your dream client:
Apr 20, 2018
How to Ask for Google Reviews Without Feeling Desperate
Apr 20, 2018
Apr 20, 2018
Feb 15, 2018
Google Reviews & Why You Need Them
Feb 15, 2018
Feb 15, 2018
Dec 11, 2017
How to Increase Your Website Traffic by 50% (in Just One Month)
Dec 11, 2017
Dec 11, 2017
Dec 1, 2017
How to Funnel Customers to Your Website Again and Again (Infographic)
Dec 1, 2017
Dec 1, 2017
Oct 3, 2017
How Does A Quiz Lead You To Your Dream Customer?
Oct 3, 2017
Oct 3, 2017
Apr 30, 2017
How to Use Canva to Create On-Brand Social Media Graphics (Video Tutorial)
Apr 30, 2017
Apr 30, 2017
Apr 1, 2016
How to Conduct Your Own Social Media Audit
Apr 1, 2016
Apr 1, 2016
Mar 28, 2016
What's the Point of Social Media for Businesses, Anyway?
Mar 28, 2016
Mar 28, 2016
Mar 16, 2016
How to Create an Effective Facebook Post that Drives Traffic
Mar 16, 2016
Mar 16, 2016
Mar 7, 2016
Which Social Media Platform is Right for Your Small Business?
Mar 7, 2016
Mar 7, 2016
Hoot Design Co. is a marketing, branding, and design agency located in Columbia, MO. We specialize in creating a custom and comprehensive marketing strategy centered around your business's unique strengths and educating you with the tools you need from day one. From logo design to brand identity, website design and execution, and social media marketing strategies in-person and through online courses, we're focused on your business success every step of the way.
