HOW TO

PREPARE FOR YOUR

WORKSHOP

Welcome to Your Transformation Journey

Ready to get real about who you are and what you stand for? We're about to dig into the good stuff—your story, your vision, and the authentic Brand Being that's been waiting to break free from all the industry noise.

These two days aren't just about strategy sessions and sticky notes. We're here to help you discover (or rediscover) what makes you genuinely different and why people should care. Spoiler alert: it's going to feel pretty amazing.

We're not here to change how the world sees you. We're here to change how you see yourself.

We're not here to change how the world sees you. We're here to change how you see yourself.

What to expect

DAY ONE

9 AM

Welcome breakfast & introductions

9:30 AM - 2:00 PM

Intensive discovery session (with lunch break)

We'll explore your personal journey, company origin story, values, vision, and what drives you to create change in the world.

2:00 PM - 5:00 PM

Team synthesis & strategic planning

While you decompress, our team will be "rumbling" with your insights to craft your Brand Heart and Brand Positioning.

DAY TWO

9:00 AM

Breakfast

9:30 AM - 10:00 AM

Brand Heart & Positioning presentation

10:00 AM - 12:00 PM

Collaborative refinement workshop

Together, we'll fine-tune your brand foundation to 75-85% completion, setting the stage for the Brand Personality phase.

This workshop requires vulnerability and introspection.

Come prepared to:

  • We'll dig into your personal and professional journey, including the pivotal moments that shaped your vision.

  • We'll challenge you to think differently about your business and industry

  • Growth happens outside your comfort zone, and we'll guide you there safely

  • We'll explore your legacy vision and long-term impact on the world

Brand Being work is deeply personal. Expect to:

  • Feel energized by articulating your true purpose

  • Experience moments of clarity that feel like breakthrough

  • Possibly feel overwhelmed by the depth of the work—this is normal and valuable

  • Leave with a profound sense of alignment between who you are and what you do

Logistics + Comfort

  • Wear something comfortable that makes you feel authentically yourself. This is about being genuine, not impressive.

  • We've got you covered with breakfast, lunch, and breakfast the next day. Let us know about any dietary restrictions.

  • Bring a notebook for personal reflections. We'll handle all the documentation and provide you with everything digitally.

  • If you're bringing key team members, prep them on the depth and vulnerability required for authentic brand work.

    There may be a moment when we need a single source of truth, make sure the whole team knows who that is.

Setting Expectations

What This Workshop Is:

  • An intensive deep-dive into your authentic brand foundation

  • A collaborative process that requires your full engagement

  • The beginning of a transformation that will impact every aspect of your business

  • A strategic investment in clarity that will guide all future decisions

What This Workshop Isn't:

  • A surface-level branding exercise

  • About creating a logo or visual identity (that comes later)

  • A passive experience where you sit back and receive

  • A quick fix—this is foundational work that requires commitment

Ready to transform?

Your Brand Being is about to emerge. Trust the process, embrace the journey, and prepare to see yourself—and your business—in a completely new light.

Questions? Reach out to us at hello@hootdesigncompany.com
We're here to support you every step of the way.

Conner Herman, Percy

“The most profound professional experience I’ve ever had.”

Steve Schnarr, Missouri River Relief

“I’ve worked through many branding exercises and I’ve never had anyone come close to what you’ve done today.”

Two Focused Days.

Transformational Results.