Illustration of a woman with brown hair, wearing glasses and blue earrings, against a red background with a white circle, posing with her chin resting on her hand.

Your leadership matters.

Let’s make sure people hear it.

You've built something remarkable. But when opportunities arise—speaking engagements, media interviews, board positions, key partnerships—do you have a clear, compelling way to tell your story?

Most founders and business owners are so focused on building their companies that they neglect the one brand that could accelerate everything: themselves.

The Problem With "Winging It"

You know your business inside and out. But when it comes to your personal brand, you're:

  • Piecing together LinkedIn posts without a clear strategy

  • Saying yes to speaking opportunities but uncertain about your message

  • Missing chances to position yourself as an industry thought leader

  • Struggling to articulate what makes your leadership different

  • Watching competitors with weaker businesses but stronger personal brands get the attention

Here's the truth: Your personal brand isn't separate from your business. It's the catalyst.

Personal Brand Being: Built On What Already Works

At Hoot, we don't do surface-level personal branding. No generic "10 LinkedIn tips" or cookie-cutter templates.

We use the same Brand Being Methodology®  that's transformed companies like Dropbox, Scout & Nimble, and dozens of founder-led businesses, but we apply it to you.

Just like a company, you need to know who you are before you can tell the world about it.

Personal Brand Heart

The compass for your leadership presence

Your personal brand starts with clarity about who you are as a leader, not who you think you should be.

  • Individual Vision: Where you're headed as a leader

  • Personal Values: What drives your leadership decisions

  • Leadership Purpose: Why you do what you do beyond profit

  • Alignment Mapping: How your personal brand supports your company brand

Personal Brand Positioning

Your distinct place in the conversation

We help you claim the territory that's rightfully yours—the unique perspective only you can bring to your industry.

  • Leadership Point of Difference: What makes you uniquely qualified

  • Thought Leadership Platform: Your distinct perspective on the industry

  • Audience Identification: Who needs to hear from you (investors, industry peers, employees, media)

  • Story Architecture: Your founder/owner journey framework

Personal Brand Personality

How you show up in the world

This is where strategy meets execution—the voice, visuals, and presence that make you instantly recognizable.

  • Voice Development: How you sound across platforms (LinkedIn, speaking, interviews)

  • Visual Identity: Logo, font palette, color palette, professional photography direction

  • Content Pillars: 3-5 key themes you consistently address

  • Platform Strategy: Where and how you show up

What You'll Walk Away With

Your personal brand takeaways

Personal Brand Manual (digital) Your complete personal brand guide including:

  • Personal Brand Heart, Positioning, and Personality

  • Bio Suite (50-word, 100-word, 250-word versions)

  • Headshot and Photography Direction Brief

Everything you need to show up confidently and consistently—whether you're updating LinkedIn, preparing for a keynote, or briefing a journalist.

USA Today logo — blue circle with USA TODAY wordmark and A Gannett Company tagline — press feature for Hoot Design Company
Forbes logo — bold italic black wordmark on white background — press feature for Hoot Design Company
Entrepreneur magazine logo — outlined black wordmark — press feature for Hoot Design Company
The word 'HiQ' outlined in black with a period at the end.

Two ways to work with us

Stand alone or add on packages.

Standalone Personal Brand Package

$18,500

Perfect if you're:

  • Generating leads for your business through personal brand exposure

  • Preparing for major growth and need visibility to match

  • Building industry thought leadership

  • Making personal visibility part of your business development strategy

  • Preparing for the speaking circuit, board positions, or exit planning

Get Started

Add Personal Branding to Brand Being

$12,500

Ideal when:

  • You ARE the brand (common in founder-led businesses)

  • Your leadership visibility is crucial for company brand success

  • Your team needs to see you modeling brand values

  • Your personal story is core to your company story

Already working on your company's Brand Being? Adding personal branding ensures complete alignment between who you are and what you've built.

Add to brand being

  • "The most profound professional experience of my life."

    Conner Herman, Percy

  • "It was the first time that I really understood how marketing fits in with the rest of the business -- in a way that just spoke my language -- I understood it as much more."

    Ju Park, Parsus Law

  • "The most worthwhile investment I've made in my team."

    Jesse Bodine, Scout & Nimble/Bodine White

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.

FAQs

  • Because AI just changed everything about how people evaluate trust.

    When anyone can generate polished content, professional-looking websites, and even deepfake videos, people are asking a new question: Who's the actual human behind this?

    They're Googling founders before they buy. They're checking LinkedIn before they take meetings. They're following people, not company pages, because people can't be faked.

    Here's what we know: Founder-led brands grow faster, attract better talent, and command premium pricing. But most founders build personal brands that become single points of failure—if they leave, the brand collapses.

    We help you do it differently. Your personal brand drives growth today. Your company brand stands on its own tomorrow. When you're ready to step back, scale back, or step away entirely, you've built two valuable assets instead of one dependency.

  • PR firms get you press. Social media managers post content. We give you the strategic foundation that makes both of those things infinitely more effective. This is about knowing who you are and what you stand for—everything else flows from that.

  • Good news: You don't need to be. Strategic presence beats constant presence. We help you identify where your audience actually is and create a sustainable approach that doesn't require you to become a content machine.

  • You'll have everything you need to execute independently. Many clients also choose to work with us on retainer for ongoing support with content strategy, speaking preparation, and platform management.