Missouri Restaurant Association
Strategic Communication Support for a Statewide Organization
Our work with the Missouri Restaurant Association had barely begun when COVID-19 rocked the industry to its core. Within days, Hoot pivoted all planned work for the association and began collaborating on the following efforts:
Marketing a $1,231,500 grant funded by the Independent Restaurant Relief Fund, supported by the Kemper Family Foundation
Processing 2,799 grant applications in under 48 days
Building a campaign to market carry out vs. in-person dining
Building and distributing a toolkit to all restaurant members to navigate the pandemic
Building a recruitment and awareness campaign for the association
Auditing website application funnel and sales process
These efforts resulted in over 170 earned media mentions
CarryoutMo Campaign
COVID-19 Restaurant Tool Kit, distributed to all members
Our emotional video campaign reminding people of what MRA accomplished during COVID, garnered impressive attention and a 60% view rate, organically.
Ongoing Marketing Support
Earned Media
Toolkit Production
Video Production
Advertising Campaign
EVERY MEAL. EVERY MOMENT.
Time frame:
2 months
Total impressions:
151,907
15-second engagement rate:
59%
WE TAKE THE HEAT SO YOU DON’T HAVE TO.
A secondary campaign we created, was to educate current and potential members on what MRA does, and how much of their work goes unnoticed until it’s already too late.
