A brand doesn’t land the same way at 25 as it does at 70. Each generation learned to see brand differently, from Boomers with three TV channels to Gen Z, who’ll call out a brand for trying too hard. Here’s what that means for who you’re really talking to.
A brand doesn’t land the same way at 25 as it does at 70. Each generation learned to see brand differently, from Boomers with three TV channels to Gen Z, who’ll call out a brand for trying too hard. Here’s what that means for who you’re really talking to.