Creating Groundbreaking Hiring Campaigns for EquipmentShare

A National Construction Technology Company

EquipmentShare is on a mission to enable the construction industry with tools that unlock substantial increases to productivity.

Their equipment and digital solutions empower contractors and construction professionals by improving efficiency, saving money and time, as well as enhancing visibility over all the verticals of construction: their assets, people and materials.

Brochures from Equipment Share featuring construction equipment illustrations, a hard hat, and text emphasizing work for a high-tech company and satisfaction from hard work.
Smartphone displaying a social media post about work boots with a black and white work boot graphic and orange text highlighting the topic.

And when a company this innovative needs to hire the right people to fuel their operations in new locations, the hiring campaign needs to be groundbreaking. 

Working closely with the EquipmentShare team we embodied their “people first” employer mindset to attract individuals who wanted to be a part of a company that promises a fulfilling career with no limits on your success.

Billboard advertising Equipment Share with the message 'Introducing your new life's work. Apply today.' A man in work gear is featured on the billboard.

We created two campaign concepts for their team to choose from that each included:

  • Billboards

  • Radio Scripts

  • Direct Mail Piece

  • Digital Tactics

  • Guerilla Tactics

Social media post for Equipment Share with a smiling man in front of a construction vehicle, orange overlay, bold text urging people to join EquipmentShare and make it work for the right person.
Promotional flyer for Equipment Share featuring images of construction equipment and workers, with text about introducing a new career opportunity.

These campaign concepts reinforced the idea that working at EquipmentShare is a calling by attracting curious problem-solvers who want to change how construction gets work done. 

We believe that hiring the right people can make or break the inner workings of your team dynamic. As a culture-forward company, we are passionate about helping other companies get the right people in the door to move their business forward.

If your team is growing and you need help finding the right fit, we can help. 

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