Brand Being Method™

Brand is the being, marketing is the doing.

We help founders create strategic value, design their culture, and define their ethos. A collaborative high-touch branding process designed to develop or up-level your brand.

Learn more about our process

How it Works

We utilize introspection, messaging, and visuals that inspire, align your team, attract your perfect customer, and ultimately becomes the catalyst for significant revenue growth.

01 / Introspection

Brand Heart

02 / Messaging

Brand Positioning

03 / Visuals

Brand Personality

Phase 1:

Brand Heart

Get clear on your vision, purpose and values.

Your Brand Heart is the compass for all future business decisions. Brand Heart aligns the vision, purpose and values that translate to your team and customer. We operationalize your Brand Heart to create a roadmap for culture building.

Where you are going
Your why, beyond making money.
How you get there. We operationalize your values by developing specific behaviors that ladder up to each one. This creates common language across the firm and gives teams a framework for alignment and accountability.

Phase 2:

Positioning

Translate your Brand Heart into words that will be magnetizing to the people you most want to work with.

Clarify your point of difference, your belief statement, and your target market. We use the power of storytelling to humanize your target so you can scale your brand.

How you sit in the competitive landscape.
What makes you genuinely different, articulated in a way that's trainable and transferable.
- Deep understanding of your clients
- Brand Advocate Journey
- Target: Motivations, Problems, Solutions
Through positioning work, we capture the essence of what you do and transform it into emotionally resonant storytelling.

Phase 3:

Personality

Craft the design system and tone that creates instant attraction for the right client.

Visuals are the silent ambassador of your brand. When used in conjunction with the right voice, a brand perspective emerges that speaks to your ideal customer and employee.

Two words that paint a picture of how your voice and visuals work together. This creates a unique and distinct tone, ensuring you remain consistent and "on-brand" in all content, marketing, and presentation. (Examples: Joyful Efficiency, Refreshed Heritage, Regal Trailblazer, Polished Disruption)
- Guiding principles on voice tone and traits
- Do's and Don'ts
- How you sound across all touchpoints—client, employee, community
- Logo Family (Primary, Secondary, Logo Mark)
- Logo Guidelines
- Font Palette + Font Usage
- Color Palette with Usage and Codes
- Photography Style and Direction
- Design Elements (texture, pattern, iconography as appropriate)

Still interested? Let's chat

Don’t Just Take Our Word for It

“Maybe because it got me out of my comfort zone and made me really think about things that are important.”

Erica Easley | Gumball Poodle

“I think diving deep into who I am, what I want, and what my core values were, especially with the, the brand Heart allowed the brand to show through and speak for itself.”

Chrystal Graves | Liquid Hair Institute

“I won't even say money well spent. It's, it's well invested.”

Barry Roewe | TrueSon

“Yesterday we were a different company and today we showed up and you know, we were embarking on the next day, like in the future altogether.”

Jesse Bodine | Scout & Nimble + Bodine White

A Brand Being Laboratory

A space designed for breakthrough thinking.

After fifteen years and hundreds of brand transformations, we've learned something crucial:

The most powerful brand discoveries happen when humans connect, fully present, in concentrated bursts of collaborative energy.

It's not just about efficiency (though that's a beautiful side effect). It's about creating the conditions where founder stories can emerge, where values can crystallize, and where your brand's authentic voice can be heard above the digital noise.

When we're together—fully present, phones away, notifications silenced—something magical happens. We access a level of thinking, feeling, and creating that simply isn't possible in the scattered attention economy.