KIND WORDS

“A really clear, organized, comprehensive document that anyone can access and they don’t even need to talk to me — ever! Like really — to get to the heart of what Gumball Poodle is about.

All of this work get’s boiled down into a couple of paragraphs that are so perfectly articulate about what my company stands for….that anyone can access.”

— Erica Easley, Gumball Poodle

BRAND HEART

Get clear on your vision, purpose and values.

Your Brand Heart is the compass for all future business decisions. Brand Heart aligns the vision, purpose and values that translate to your team and customer. We then operationalize your Brand Heart to build the framework for culture building.

Phase 1:

What you get:

Vision
Values
Purpose

POSITIONING

Translate your Brand Heart into words that will be magnetizing to the people you most want to work with.

Clarify your point of difference, your belief statement, and your target market. We use the power of storytelling to humanize your target so you can scale your brand.

Phase 2:

What you get:

Value Proposition:
- Belief Statement + Point of Difference
Audience Identification

Target: Motivations / Problem / Solution
Brand Advocate + Journey

PERSONALITY

Craft the design system and tone that creates instant attraction for the right client.

Visuals are the silent ambassador of your brand. When used in conjunction with the right voice, a brand perspective emerges that speaks to your ideal customer and employee.

Phase 3:

What you get:

Brand Tension Point: Tonal direction for your brand.
Voice Traits: Guiding principles + Do’s and Don’ts
Vision Board: Do’s and Don’ts
Visual Identity System
- Logo family, Font palette, Color palette, Design elements, Visual Assets, Mock-ups + editable mock-up files, Usage Guide

INTEGRATION

Harness your brand and extend your Brand Heart, Positioning, and Personality to your team with an experiential brand training.

Leverage the momentum of your new or refreshed brand work with a memorable event to launch your brand to your internal team.

Phase 4:

What you get:

Experiential brand training
Integration workshops
Brand launch support

The Brand Being Workbook

Download our free Brand Being Workbook - and leverage AI today.

How we do it

We approach partnerships in 2 ways: project-based or annually-based.

Regardless of the type of relationship, our team has one goal in mind: to serve our client by creating the change they wish to see.

We do this by working alongside you to:

We ask questions and we listen. We understand that you know your company best, and we view our clients as critical collaborators on any project.
We always aim to give our best recommendation built on a decade of experience. We take a holistic approach and work to get to the root of your pain points vs putting a band-aid fix into place.
We understand that every project has limitations. Through an ongoing conversation around your needs and how we can serve you, we work to come to a compromise that feels fair and meaningful for both parties.
With clear objectives established from the start, we hold ourselves and each other accountable in the execution of the project. We check in before, during, and after each project to ensure your needs are being or have been met.
We’ve found that high engagement on both ends often leads to the greatest impact. We clearly outline what touchpoints look like before we get started, so everyone has what they need throughout the job.