The power of the

Brand Advocate

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Parliament | The Power of One: How a Single Brand Advocate Transforms Your AI Strategy
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Parliament | Your Purpose Statement is Worthless (Until You Do This)
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Parliament | I am the ROI

Read Parliament: Our weekly newsletter on brand + culture

  • Brand is the being. Marketing is the doing.

  • "People like us do things like this."

    Seth Godin

  • "The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."

    Simon Sinek

  • "People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."

    Simon Sinek

  • "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

    Seth Godin