Evolved Personal Training
Creating a Fit Brand for a Premier Fitness Center
Evolved Personal Training is a specialized fitness center in the heart of Missouri. When the gym first opened it was called “Columbia Strength and Conditioning,” and its masculine brand catered to the crossfit crowd. While the fitness centers’ holistic wellness approach and high training standards have remained consistent since day one, the gym’s following evolved over its 10 years in business. Its original name and image no longer matched its clientele, and a rebrand was in order.
Visual Brand Identity
Website Design
Photography
Strategic Launch Plan
Not only was Evolved Personal Training changing brand, but it was also moving locations. A rebrand and location change can confuse customers, but our team is well trained on everything involved in the transition, from design to strategy, so we barely broke a sweat.
Strong visuals
Evolved Personal Training came to us in search of a softer, more feminine brand. In a discovery with the team, we talked at length about the people who frequent the space. Once we were well-acquainted with Evolved’s clientele, we created three distinct brands for the Evolved team to choose from. After they selected the one that best fit their future goals, we perfected the design and used the assets across all production.
A website that flexes
The Evolved website challenges the idea of what a gym website should look like. We built the Squarespace site to be not only beautifully branded but to increase conversions, too. We then infused the site with professional photos, taken by our in-house photographer, to show off the new location. The site flexes on the competition and quickly communicates what kind of fitness center Evolved Personal Training is.
It’s a lifestyle, not a workout
While new brands and new buildings are exciting, they can confuse customers. To avoid any miscommunication, we wrote a strategic rebrand launch plan that laid out everything from what to post on social media (and when) to how to use emails to explain the transition. The plan even included advice for event and product marketing. And like in any good workout, we went the extra mile, creating campaign messaging that emphasized Evolved’s holistic approach to wellness.
“Working with Hoot Design Company was exactly what we needed. We have traditionally done all of our marketing in house but when we decided to rebrand, we knew we needed help to do it right. Hoot not only came up with logo, website, and marketing campaigns, they also had a plan, a plan that worked well too. They helped educate us and make sure everything ran smoothly. They are a one-stop shop for all your marketing needs. I highly recommend them.”
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