Culture Built My Brand
“What led us to be more of a strategic agency first than a creative agency was both of us seeing these systemic problems that appear before you get to creative work.”
In one of our all-time favorite Profresh episodes, Kristen talks about the intersection of brand and culture with the co-owners of Historic Agency, Mark Miller and Ted Vaughn. They cover Mark and Ted’s upcoming book, Culture Built My Brand, their theory of marquee culture, and what it looks like to shape a joyful, meaningful workplace.
Some of our favorite tips include:
Build your values around your people, your customers, and your why.
Strive to have happier, healthier people, not just a faster and more efficient team.
Think intentionally about developing your people.
For even more wisdom, listen to the full episode:
